Apptism: an Alternative to Apple's iPhone Apps Store (PC Magazine)
Published 9/19/2008 at Yahoo! News: Personal Technology
PC Magazine - All it takes to set of a storm of controversy on the Web is for is one really good iPhone application to be declined by Apple; everyone buzzes about why Apple is accepting certain iPhone apps and not others. If you want a truly open Apple apps store, try Apptism.
(link)
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