Microsoft to rebrand, relaunch Live Search?

Over the weekend, the internet has been awash with reports that Microsoft is about to make a fresh push to make its internet search engine relevant. The word is that it’s thinking of going for a rebrand to improve its prospects. A new site could launch early next year.   Despite controlling 71% of the browser market and 90% of the operating systems market, it’s Google and Yahoo (though mostly Google) that are dominating the search engine wars. The breakdown in the Yahoo takeover negotiations earlier in the year may have lost Yahoo co-founder Jerry Yang the CEO position and upset a lot of shareholders, but it has also left Microsoft sitting with the same weak search business.   Rebranding Live Search might seem a bit extreme, but Microsoft has a habit of changing names when times get tough. Take the sudden leap from MSN to Live Search for example. Or that the new Windows operating system has gone for a old-school numerical name, Windows 7, presumably to minimise ... (link)