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cubeme.com - 3/23/2009
A Bus Stop Ad that Displays Your Weight
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As if overcrowded public transportation was not irritating enough, the health club chain Fitness First has converted a bus stop bench into a scale that will display the weight of people sitting on it. This guerilla marketing campaign created by N=5 can be seen in the Dutch city of Rotterdam.

Blog Reactions

Gizmodiva.com:  Fitness First health club converts bus stop seats into weighing scales – Simply horrifying

Crave: The gadget blog:  Gadgettes 130: The Inappropriate Episode

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Blog Reactions

Fitness First health club converts bus stop seats into weighing scales – Simply horrifying
Gizmodiva.com — ... bench into a scale that will display the weight of people sitting on it. Quite embarrassing, this idea will definitely not go well with quite a few, especially those who hate to talk or even mention their weight in public. The ridiculous marketing campaign was created by N=5. These horrible seats will be seen in the Dutch city of Rotterdam. (Video after the jump) This is one idea that is bound to get a lot of criticism. [Cubeme]

Gadgettes 130: The Inappropriate Episode
Crave: The gadget blog — ... A Bus Stop Ad that Displays Your Weight Electric Cigarettes, with liquid nicotine, catching on in the US The Reason Cats Act Like They Hate Us... Originally posted at Gadgettes, the blog

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