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AmazonBasics: Bezos and Co. starts private-label consumer electronics line
Engadget — You had to see this coming. Or not. While Amazon has certainly shown an ability to do well in the consumer electronics space (ahem, Kindle anyone?), we never exactly envisioned the mammoth e-tailer to spark up its own private-label line of consumer electronics. Designed to go mano-a-mano with the likes of Monoprice and other cut-rate ...

AmazonBasics threatens to undercut with own-brand cables & media
SlashGear — After pretty much changing the face of online shopping, Amazon have given themselves a new challenge in the shape of AmazonBasics.  A range of “essential accessories”, including A/V and computer cabling and blank media, AmazonBasics all come in the company’s “frustration-free packaging”. For instance, AmazonBasics offers a 1.8m USB 2.0 A to mini-USB B cable for $2.69, or a 9.8 feet High Speed HDMI cable for $8.35.  Meanwhile an Ultra High Speed HDMI comes in at $34.98 (for 6.5 feet).  50 CD-R discs are $15.10, while 50 DVD+R DL 8.5GB discs are $35.05. AmazonBasics are available on the company’s ...