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AmazonBasics Store
AmazonBasics Store
What's Frustration-Free Packaging? It's a multi-year initiative designed to alleviate "wrap rage," featuring recyclable boxes that are easy to open and free of excess materials.
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AmazonBasics Is Company's Foray Into Private Label Consumer Electronics [Amazon]
Gizmodo — ... in Amazon's virtual marketplace already, but Paul Ryder, Amazon's vice president for consumer electronics and wireless, said all they'll need is a little re-education. "I'm sure some vendors of cables and blank media are going to ask us, ‘What just happened?' We'll educate them that we saw value available to the customer in the market, and with our relationship with the vendor, we wanted to give that value to customers," he said over at the New York Times Bits blog. [Amazon via Bits] ...

AmazonBasics: Bezos and Co. starts private-label consumer electronics line
Engadget — You had to see this coming. Or not. While Amazon has certainly shown an ability to do well in the consumer electronics space (ahem, Kindle anyone?), we never exactly envisioned the mammoth e-tailer to spark up its own private-label line of consumer electronics. Designed to go mano-a-mano with ...

Amazon Selling Exclusive Branded Cables
GadgetReview — Over on Amazon, you can buy most anything cheap and easy, from TVs to home stereos to books to groceries.  But have you ever thought about buying your home theater accessories from them? You will now - no more buying badly overpriced Monster cables for you, no sir or ma’am as the case may be.  Now, with Amazon Basics, you can pick up everything from HDMI cables to USB/Firewire cables to blank CDs and DVDs. You can get free shipping on orders over $25 AND they promise that your gear will be shipped in “Frustration free packaging”, which I assume means “packaging you can open without the ...

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Products with Frustration-Free Packaging
amazon.com 11/3/2008 — Amazon Frustration-Free™ Packaging relieve wrap rage with Amazon Frustration-Free Packaging Amazon Frustration-Free Packaging, a multi-year initiative designed to alleviate "wrap rage," features recyclable boxes that are easy to open and free of ...
Products with Frustration-Free Packaging
amazon.com 11/3/2008 — Amazon Frustration-Free™ Packaging relieve wrap rage with Amazon Frustration-Free Packaging Amazon Frustration-Free Packaging, a multi-year initiative designed to alleviate "wrap rage," features recyclable boxes that are easy to open and free of ...