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nytimes.com - 11/16/2008

An Eco-Friendly Billboard for Times Square

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The first eco-friendly billboard is coming to Times Square, entirely powered by the sun and the wind — but there is one small catch. When there’s no sun, and no wind? The $3 million billboard goes dark: there is no backup generator. “We think if that happens, it’s just fine,” said Ron Potesky, a ...

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Eco Geek Latest:  The Great White Way is Going Greener.

Boing Boing Gadgets:  Ricoh's wind- and solar-powered Times Square billboard

CrunchGear:  Ricoh ‘green’ sign debuts in Times Square on Dec 4

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timessquarenyc.org - 11/13/2008

Times Square Alliance - New Year's Eve - About The Ball

— timessquarenyc.org — Each year, millions of eyes from all over the world are focused on the sparkling Waterford Crystal Times Square New Year's Eve Ball. At 11:59 p.m., the Ball begins its descent as millions of voices unite to count down the final seconds of the ... (more) Times Square Alliance - New Year's Eve - About The Ball

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gizmodo.com - 11/21/2008

17,000 Square Foot LED Billboard Flipped On at 1 Times Square, Wraps Around Entire Building ...

— gizmodo.com — When we first wrote about this comically huge Walgreens LED sign — the largest of its kind in the world — construction was just getting under way. That was May, and now they're done. D3 LED, the firm behind the sign, finally turned on ... (more) 17,000 Square Foot LED Billboard Flipped On at 1 Times ...

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The Great White Way is Going Greener.
Eco Geek Latest — ... coast predecessor – vertical, cylindrical turbines. These turbines will serve as the billboard’s main power source; ninety per cent of the billboard's power will come from them and the rest from the attached solar panels. The $3-million billboard is scheduled to light up on December 4. Ricoh is depending entirely on renewable energy to light up the sign and has no backup generator in place – if there is no wind or sun, the sign will go dark. Via: New York Times

Ricoh's wind- and solar-powered Times Square billboard
Boing Boing Gadgets — Ricoh will be installing this $3 million billboard in Times Square (7th and 42nd) that will be powered entirely by wind and solar. If there's not enough sun or wind, explains the Times, the 16 floodlamps that will shine on the unit will simply...turn off. In Times Square, a Company’s Name in (Wind- and Solar-Powered) Lights [NYTimes.com] (Thanks, Rachel!)

Ricoh ‘green’ sign debuts in Times Square on Dec 4
CrunchGear — Green, green, green! It’s the marketing word that makes you think you’re doing something to help this planet, and now it’ll be found at the crossroads of the world, Times Square. (Actually, Times Square is a hell hole, but that doesn’t mean it isn’t popular.) Yes, it’s that “green” Ricoh billboard we first talked about during the summer, but now there’s more info to share. The sign, which will be located at 3 Times Square, is powered by 16 wind turbines and 64 solar panels. The turbines do ...