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An Eco-Friendly Billboard for Times Square

Eco Geek Latest found this 11/16/2008 on nytimes.com

The first eco-friendly billboard is coming to Times Square, entirely powered by the sun and the wind — but there is one small catch. When there’s no sun, and no wind? The $3 million billboard goes dark: there is no backup generator. “We think if that happens, it’s just fine,” said Ron Potesky, a ...