Jobs to skip Macworld keynote as Apple backs out
Crave: The gadget blog —
... The company announced on Tuesday afternoon that January's Macworld would mark its last year participating at the show, which is run by publishing company IDG. In addition, Apple said ...
Confirmed: No Steve Jobs’ keynote at Macworld San Francisco ‘09 & Apple’s last year at the event
CrunchGear —
There was a big of rumbling the other day when Steve Jobs was curiously left off the Macworld SF speaker / events list and now it looks like big man himself isn’t going to take the stage at all. That’s right, no jeans and black turtleneck. No “one last thing.” No “boom!”
Also, Apple has announced that this will be the companies last appearance at the yearly event. Sign of the economic times, or sign that Apple has outgrown bi-yearly events? Could be both.
CUPERTINO, California—December 16, 2008—Apple® today ...
Apple announces final MacWorld, Steve Jobs won't deliver keynote
Engadget —
... Watch this space folks -- it's the end of an era. Apple has just issued a press release stating that this coming MacWorld in January will be its last, and Steve Jobs won't be on hand to say goodbye. Instead, Phil Schiller will be heading up the ...
Jobs Won't Appear at Macworld; 2009 to Be Apple's Last Show
Wired: Gadget Lab —
... in more ways than ever before, so like
many companies, trade shows have become a very minor part of how Apple
reaches its customers," the release said. "The increasing popularity of Apple’s Retail
Stores, which more than 3.5 million people visit every week, and the
Apple.com website enable Apple to directly reach more than a hundred
million customers around the world in innovative new ways.
"
Apple did not immediately return phone calls for comment.
Press Release [Apple]
Photo: TomStardust/Flickr ...
Apple anuncia que este é seu último ano na Macworld; não haverá keynote de Steve Jobs
MacMagazine —
A Apple anunciou hoje que 2009 será seu último ano como participante da Macworld Expo. Contrariando todas as expectativas, Steve Jobs não fará sua tradicional keynote de abertura do evento. Ao invés disto, Phil Schiller — vice-presidente sênior de marketing de produtos da empresa — tomará o seu lugar, numa apresentação marcada para às 15 horas (no horário de Brasília) do dia 6 de janeiro.
Numa declaração que a empresa já havia dado anteriormente, ela afirma que existem formas muito melhores de atingir seus consumidores do que ...
Apple’s last year at Macworld
Krunker —
... part of the marketing campaign for Apple.
Sure.. that’s fine and dandy.. but Steve Jobs not giving the keynote? According to Apple rep Steve Dowling via News.com, “Phil is giving the keynote because this will be Apple’s last year at the show… It doesn’t make sense for us to make a major investment in a trade show we will no longer be attending.”
Hmm.. BECAUSE it is the last keynote.. wouldn’t you WANT to have Steve be the presenter?
[Check it out via News.com]
Technorati Tags: Apple, Macworld Expo, ...
No Steve Jobs at this year’s Macworld Keynote and no Apple at next year’s Macworld Expo
SlashGear —
... “Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.” Apple said in the release. ...
GBTV #479 | GeekBrief.TV
GeekBrief.TV —
... 2009 will be Apple’s last year exhibiting at Macworld. The shocker announcement also lets us know there will be no Steve Jobs on stage at this year’s keynote. Phil Schiller will be taking his place. ...
Why Apple Quit Macworld Expo, Forever
Wired: Gadget Lab —
... mostly focusing on Jobs' health. To this we say: C'mon. Are you serious? Do you really think Apple would cancel its attendance at all future Macworlds because Jobs isn't up to one speech?
Putting Schiller in the hot seat is probably no more than shorthand for "no big announcements this year". An attempt, if you like, to stop the wild rumors and speculation that afflicts the Apple press every January. Not that it is likely to stop anyone.
Apple Announces Its Last Year at Macworld [Apple]
Photo: SeenyaRita/Flickr ...
Steve Jobs ducks out of Macworld keynote
T3.com All —
... . Other announcements have included the Mac Mini, the Safari browser, iTunes and the iMac. The term big deal doesn t even come close. Keynote duties have been handed over to Phil Schiller, senior vice president of Worldwide Product Marketing. But there s more. Before we even get a chance to see whether Mr Schiller passes muster, Apple will be pulling out of Macworld entirely. The company has announced that January 2009 will be the last time it attends the event. An official statement reads: Apple is reaching more people in more ways than ever before, so like many ...
Apple Pulls Out of Macworld: Do You Care?
GeekSugar —
... Yesterday some shocking Apple news was announced that had the entire geek-filled blogosphere up in arms; Macworld 2009 would be Apple's very last Macworld. I was seriously stunned when I heard the news, but another Sugar peep summed it up best by saying, "That's like Santa announcing it's his last Christmas." Steve Jobs won't even be delivering the opening keynote this year, it'll be Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, which is going to be very strange, especially if he wears a ...
Apple says MacWorld 2008 is last for them and Steve Jobs will not hold Keynote
I4U News —
... Trade-shows are a dying species. Since you can these days have high quality video webcasts companies can pull off a show that cost way less than a trade show participation. To continue to reach customers and partners on a personal level, companies are better off arranging special events. The no Steve Jobs keynote address will be held at Moscone West on Tuesday, January 6, 2009 at 9:00 a.m. Macworld will be held at San Franciscos Moscone Center January 5-9, 2009. Via this Apple announcement . Posted on Wed, 17 Dec 2008 07:03:24 CST | by Luigi Lugmayr ...
Apple bids adieu to Macworld
Tech Ticker —
... absence from the event definitely fuels some speculation but Apple maintains that this decision was a conscious one. The expos were just a way to give their products more exposure and with Apple Retail Stores and its website having more reach, it makes no sense to participate in such expos.
To further substantiate its reason, Apple claimed that they have withdrawing from certain events like NAB, Macworld New York, Macworld Tokyo and Apple Expo in Paris in recent years.
Press Release
[Image Source]
Advertisement: ...
Apple at CES Instead of Macworld? Probably Not
Wired: Gadget Lab —
... "Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers," Apple said in a press release. ...


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