guardian.co.uk - 7/29/2009
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ASA rules that Apple is free to claim that its iPhone applications store is superior to Google's Android Market service Apple has scored a victory in front of the advertising watchdog, with a ruling that it is free to claim its iPhone applications store is superior to a rival service offered ...
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Google Android: Apple gains victory for iPhone ad claims
Phones Review —
The Advertising Standards Authority has come in with a ruling that Apple can claim their iPhone applications store is superior to the Google Android application store claims The Guardian.
The ASA rejected several complaints from fans of the Google Android T-Mobile G1 over a television advert for the Apple iTunes App Store, stating the advert is misleading.
In all the ASA received ten complaints stating the advert was misleading as the T-Mobile G1 offers a similar application marketplace. This small victory over Google Android will be ...
Apple iPhone ad claims cleared by advertising watchdog
PR News: —
... application in 88 countries, whereas the G1 offered 2,100 applications in nine countries. The ASA released a statement saying “Because Apple had shown there were far more applications available for the iPhone than the G1 phone, and user experience of the iPhone and the App Store was distinct from its competitor, we concluded that the claim ‘only on the iPhone’ was justified and not misleading,” said the ASA in its ruling.
Check out the full story on Guardian.co.uk
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