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guardian.co.uk - 8/27/2008

Apple iPhone ad banned by Advertising Standards Authority over misleading internet claims

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Link to this video A TV ad for Apple's iPhone has been banned by the UK's advertising watchdog for misleading consumers after it over-hyped the internet capabilities of the smart phone. The ad showed the internet navigation prowess of the iPhone, with images zooming in on a weather forecast for Cape Town and a map of how to get to Heathrow airport. "You never know which part of the internet ...

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news.bbc.co.uk - 8/27/2008

BBC NEWS | Technology | iPhone ad rapped as 'misleading'

— news.bbc.co.uk — A television advert for the iPhone misled consumers, the Advertising Standards Authority has ruled. Two complaints to... the watchdog noted that the advert said "all the parts of the internet are on the iPhone". But the ASA said because the iPhone did ... (more) BBC NEWS | Technology | iPhone ad rapped as 'misleading'

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Comments vote downundo vote up Boing Boing Gadgets found this 8/27/2008found this

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youtube.com - 8/27/2008

Apple iPhone Surprise Ad (UK Version): Misleading? (video)

— youtube.com — This controversial UK Apple iPhone ad has been rapped by by two watchdogs as misleading for what's... being shown in the commercial not translating to real-life... (more) Apple iPhone Surprise Ad (UK Version): Misleading? (video)

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Comments vote downundo vote up AppleInsider found this 8/27/2008found this

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Apple iPhone TV advert banned
PR News: — ... advertiser’s assurances. Although the ASA said that claims made by Apple implied that “users would be able to access all websites and see them in their entirety”. It was concluded by the ASA that “the ad gave a misleading impression of the internet capabilities of the iPhone” and that the advert had not explained the limitations of the iPhone. The TV advert must not be broadcast again in the same form the ASA ordered. Source: guardian

iPhone 3G advert banned due to misleading claims about internet access
T3.com All — ... of the internet are on the iPhone". This is of course untrue, with many Flash and Java-enabled sites not being supported by the iPhone. Apple's already responded to the take-down order, by claiming the usage of that phrase was meant to imply every website was available to browse on the iPhone, but whether they actually work is another issue entirely. This marks quite a change for Apple, who is used to dishing out the orders and shutting down websites, companies and individuals. (via The Guardian ) advertisement

Apple TV Ad Banned in UK
Wired: Gadget Lab — ... it to the light to examine its "legs" and then finally sending it back. They probably even address the waiter as "my good man..." Besides, the picky twins left something out. What about Usenet? That's not available on the iPhone (at least, not officially), yet it is clearly part of the internet. Maybe these pedants meant the Web, not the internet. I suggest we file a complaint about the accuracy of their claims. Adjudication page [ASA] Apple iPhone ad banned over misleading internet claims [Guardian] ...

Comercial do iPhone é banido no Reino Unido
MacMagazine — Um comercial de televisão do iPhone foi banido pela Advertising Standards Authority do Reino Unido após esta ter recebido reclamações de que ele caracterizaria propaganda enganosa. O VT afirma que “todas as partes da internet estão no iPhone”. A reclamação vai para o fato de que o telefone da Apple não suporta Flash ou Java, ambas tecnologias necessárias para que alguns sites possam ser visualizados. ...

iPhone Ad Ban Brings Back Memories
Today @ PC World —

Prohibieron publicidad de iPhone
Celularis — Según podemos ver en varios sitios, en el Reino Unido prohibieron la publicidad engañosa del iPhone que mencionamos hace unas semanas, pero no por las demoras en las redes o en las posibles fallas del iPhone 3G, sinó por hechos más concretos. La principal causa argumentada por la autoridad competente, la Advertising Standards Authority es que los sitios que usan Flash y Java no funcionan en el iPhone, y ha dicho que “el anuncio no ha explicado las limitaciones que tiene el iPhone, y los televidentes podrían esperar ...