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Apple lays claim to greenest notebooks ever in new ad campaign
Apple lays claim to greenest notebooks ever in new ad campaign
Not one for modesty, Apple on Monday night launched a new campaign and TV spot touting its new aluminum MacBook lineup as the most environmentally friendly portables ever.
Apple Notebooks Take Huge Performance Hit without Battery
Apple Notebooks Take Huge Performance Hit without Battery
gearlog.com — Apple MacBook and MacBook Pro systems saw up to a 37-percent performance drop without the battery installed.... (more) Apple Notebooks Take Huge Performance Hit without Battery
 Mac - Green Notebooks
Mac - Green Notebooks
apple.com — When we redesigned the new Macbook, our designers and engineers set a goal of making not only... the greenest notebook Apple ever produced, but the greenest family of notebooks. So every new Macbook has been built using materials that are highly ... (more) Mac - Green Notebooks
 The Greenest Family of Notebooks. (video)
Play
The Greenest Family of Notebooks. (video)
youtube.com — The new ad for the MacBook family, stating how much greener they are...... (more) The Greenest Family of Notebooks. (video)
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Apple's "Green" MacBook Commercial
Tech Blog — ... which together cut down on the number of parts and are easy to recycle versus the plastic and other materials used by rivals." Video after the break. It also touts the elimination of brominated flame retardants and PVC from the insides of all three models, better power management that includes the LED-backlit displays, and the smaller packaging that lets Apple ship and store more units in a single space than earlier models as well as competitors. [via AppleInsider]

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