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blog.wired.com - 12/2/2008

Apple: Our Ads Don't Lie, But You're a Fool if You Believe Them

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Apple doesn't want you to believe what it says, even though the company claims it's not lying. That's the gist of the Cupertino company's legal response to a lawsuit regarding allegedly misleading advertising for the iPhone 3G. The corporation's 9-page legal document [.pdf] is an ...

Blog Reactions

Gizmodo:  Apple: "No Reasonable Person" Should Trust Their Marketing [IPhone 3G]

CrunchGear:  Apple on its ads: “What, you believed that stuff?”

MacMagazine:  Apple sobre suas propagandas: “Nós não mentimos, mas não seja besta de acreditar.”

AppleInsider:  Apple argues only a fool would believe its iPhone 3G ads

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Apple: "No Reasonable Person" Should Trust Their Marketing [IPhone 3G]
Gizmodo — ... very telling, statement: Plaintiff's claims, and those of the purported class, are barred by the fact that the alleged deceptive statements were such that no reasonable person in Plaintiff's position could have reasonably relied on or misunderstood Apple's statements as claims of fact.In other words, if you believe what Apple says in an Apple ad, you are not a reasonable person. Well that point is more clear by the moment, isn't it? [Legal Doc (pdf) via Wired] ...

Apple on its ads: “What, you believed that stuff?”
CrunchGear — ... something to be said for the defense of exaggeration or idiom in advertising — for instance, Red Bull doesn’t literally give you wings. Of course, nobody’s suing Red Bull for false advertising. But when the statement is the totally believable “Twice as fast, half the price,” and you support the ad with fraudulent video showing the product in question accomplishing tasks at unrealistic speeds, you might be pushing it. And yet, Apple’s defense is that: ...

Apple sobre suas propagandas: “Nós não mentimos, mas não seja besta de acreditar.”
MacMagazine — ... as afirmações da Apple como total verdade.” Em outras palavras: “Não sejamos bestas de acreditar no que dizem as nossas propagandas.” Pode parecer um absurdo, mas eu nunca vi ninguém processar a Colgate por não ter dentes brancos como os da propaganda, ou muito menos a Mastercard porque encontrou um estabelecimento em que não o cartão de crédito era aceito. Confira aqui (PDF, 423KB) toda a papelada legal do processo. [Via: Wired.com.] ...

Apple argues only a fool would believe its iPhone 3G ads
AppleInsider — ... filed by San Diego resident William Gillis back in September alleging that Apple and AT knowingly oversold the new iPhone alongside misleading ads that promised it would perform twice as fast as the original model. Apple's 9-page reply begins early off by maintaining that any statements it made "were truthful and accurate and were not misleading or deceptive." But it was a bullet point response a few pages later the caught the eye of Wired , as it suggests that only a fool would believe what the company says in its ads. "Plaintiff's claims, and those of the purported ...