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asa.org.uk - 8/27/2008

ASA Adjudication on Apple (UK) Ltd

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A TV ad, for the iPhone, showed the phone in someone's hand and a finger switching it on to reveal the menu page. The finger touched the weather icon showing the forecast for Cape Town and then navigated through a Heathrow Airport area map, a Safari icon, hotels and stock market webpage. The iPhone rang and the hand was shown answering it. During the ad, the voice-over said " You never know ...

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Apple TV Ad Banned in UK
Wired: Gadget Lab — ... of swilling it, sniffing it, holding it to the light to examine its "legs" and then finally sending it back. They probably even address the waiter as "my good man..." Besides, the picky twins left something out. What about Usenet? That's not available on the iPhone (at least, not officially), yet it is clearly part of the internet. Maybe these pedants meant the Web, not the internet. I suggest we file a complaint about the accuracy of their claims. Adjudication page [ASA] Apple iPhone ad banned over misleading internet claims ...

iPhone Ad Banned in UK
SolSie.com — ... cream’ part? The ‘what’s the quickest way to the airport’ part? The ‘what about an ocean view room’ part? Or the ‘can you really afford this’ part? Which is why all the parts of the Internet are on the iPhone." . This ad has been under scrutiny and finally banned by  UK Advertising Standards Authority.  the ASA, claiming the commercial was misleading. As the device doesn’t offer Flash or Java, and not all Web sites can be seen in their entirety , the complaints said. The ASA said in its adjudication : "(Apple) believed the ad was not about technical details or the ...

UK's Advertising Standards Authority yanks iPhone ad for being misleading
Engadget Mobile — ... Apple's iPhone 3G ads paint a pretty cheery picture of the device in action, but just as many of you have noted, the omission of Flash and Java means there's a big difference between what the "the real internet" and what's on the iPhone -- enough so that the UK's Advertising Standards Authority has pulled one of Apple's latest ads from the airwaves because it claims "all the parts of the internet are on the iPhone." At least two people complained to the ASA that the ad was misleading because sites that use Flash and Java don't work on the iPhone, and the board agreed, ...

UK's Advertising Standards Authority yanks iPhone ad for being misleading
Engadget — ... Apple's iPhone 3G ads paint a pretty cheery picture of the device in action, but just as many of you have noted, the omission of Flash and Java means there's a big difference between what the "the real internet" and what's on the iPhone -- enough so that the UK's Advertising Standards Authority has pulled one of Apple's latest ads from the airwaves because it claims "all the parts of the internet are on the iPhone." At least two people complained to the ASA that the ad was misleading because sites that use Flash and Java don't work on the iPhone, and the board agreed, ...

iPhone Ad Ban Brings Back Memories
Today @ PC World — ... -- and it's not the first time the company's faced claims of misleading its customers. The latest ruling comes from Great Britain's Advertising Standards Authority . The watchdog organization had gotten viewer complaints over the ad's statement that "all the parts of the Internet are on the iPhone." The iPhone doesn't actually support Flash or Java, the viewers pointed out, so you can't actually access all of the Internet on it. It may sound like "poTAYto, poTAHto" to you, but the concern was serious enough for the ASA to strike the ad down for good, saying it "gave a ...