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news.bbc.co.uk - 11/26/2008

BBC NEWS | Business | Apple made to drop iPhone advert

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An Apple iPhone advert has been banned by the advertising standards watchdog for exaggerating the phone's speed. The advert boasted the new 3G model was "really fast" and showed it loading internet pages in under a second. The Advertising Standards Authority (ASA) upheld complaints by 17 people ...

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textually.org - 11/26/2008

Apple made to drop iPhone advert

— textually.org — According to the BBC , an Apple iPhone advert has been banned by the the advertising standards... watchdog for exaggerating the phone's speed. The advert boasted the new 3G model was "really fast" and showed it loading internet pages in under a ... (more) Apple made to drop iPhone advert

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Comments vote downundo vote up Newlaunches.com found this 11/26/2008found this

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Apple made to drop iPhone advert
textually.org — According to the BBC, an Apple iPhone advert has been banned by the the advertising standards watchdog for exaggerating the phone's speed. The advert boasted the new 3G model was "really fast" and showed it loading internet pages in under a second. The Advertising Standards Authority (ASA) upheld complaints by 17 people who said the TV advert had misled them as to its speed. Apple UK said it was comparing the 3G model with its 2G predecessor and its claims were "relative not absolute". Read ...

iPhone 3G adverts banned for being misleading
Newlaunches.com — ... demanded its removal from our screens in its current form. If it is replaced by a real representation from an average UK town, Apple just might need to book a slot longer than the traditional 30 seconds. The ad showed a close-up of the product being used to surf a news webpage, view the Google maps service and download a file; all the actions had waiting times of only a fraction of a second. On-screen text stated, "Network performance will vary by location". [ Textually And BBCnews ]

Would this iPhone ad make you complain to your government?
Boing Boing Gadgets — ... if the ASA's previous pedantry is any indication, it's probably being persnickety — especially when Apple has clearly amended its claims from the American ads, which claimed the 3G data speeds to be "twice as fast." While the above ad is for Australia's Telus, I wouldn't be surprised if it's basically the same ad in the UK. It does present a best case for each of those actions, but it also doesn't claim to be doing it all over 3G, either. Apple made to drop iPhone advert [BBC] (Thanks, Zoe!)