news.bbc.co.uk - 8/27/2008
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A television advert for the iPhone misled consumers, the Advertising Standards Authority has ruled. Two complaints to the watchdog noted that the advert said "all the parts of the internet are on the iPhone". But the ASA said because the iPhone did not support Flash or Java - two programs that form part of many webpages - the claim was misleading. Apple had argued its claim referred to ...
guardian.co.uk - 8/27/2008
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guardian.co.uk —
Link to this video A TV ad for
Apple's iPhone has been banned by the UK's advertising...
watchdog for misleading consumers after it over-hyped the internet capabilities of the smart phone. The ad showed the internet navigation prowess of the iPhone, with ...
(more)
Apple iPhone ad banned by Advertising Standards ...
Comments
Blog Reactions
Apple sanctioned for misleading advertising ... again!
Boing Boing Gadgets —
... the popular caricature that Apple operates on a cult-like mindset, full of doublethink? The truth is that it's too self-aware, and too well-controlled, to entertain such delusions.
Which leaves the question: why does it keep getting in trouble for false advertising in Britain? Just a few years ago, it was similarly sanctioned for claiming the Power Mac was the world's fastest personal computer. It's as if Apple doesn't expect its claims to be taken seriously.
iPhone ad rapped as 'misleading'
[BBC] ...
iPhone ad rapped as 'misleading'
textually.org —
A television advert for the iPhone misled consumers, UK's Advertising Standards Authority has ruled, reports the BBC.
"Two complaints to the watchdog noted that the advert said "all the parts of the internet are on the iPhone".
But the ASA said because the iPhone did not support Flash or Java - two programs that form part of many webpages - the claim was misleading.
Apple had argued its claim referred to availability of webpages, rather than their specific appearance." ...
iPhone Ad Pulled in UK Because It's "Not Quite True" [Apple]
Gizmodo —
... We can definitely see where the ASA is coming from, but there's a lot more of the internet than can be reached on a web browser anyway... [BBC] ...
TV Commercial on Apple iPhone 3G Pulled
High Tech Lounge —
... like “all the parts of the Internet are on the iPhone.” The UK Advertising Standards Authority took offense to that, because the iPhone is not able to render Flash and Java webpages, both of which are pretty integral parts to an “all the parts” experience of the web. Apple’s rebuttal is a little weak. The Cupertino team says that the commercial refers to the availability of the webpages and not necessarily their full appearance. TV Commercial on Apple iPhone 3G Pulled Source: bbc.co.uk
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