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BMW First Car Company to Implement Microsoft Surface [Microsoft Surface]
Gizmodo —
... for BMW, btw). If you're up for a stiff German guy reading off a cue card, though, then by all means clicky clicky. [BMW Blog, Thanks Haratiu!] ...
Microsoft's Surface surfaces in BMW product navigator
Boing Boing Gadgets —
... a video to the You Tube on how it works,
"Users can grab digital information with their hands and interact with content by touch and gesture," say the narrator.
"It's fun," adds Franz Wimmer, Innovation Manager of BMW Group.
It's easy to be cynical — the idea of buying a car using a digital four-square is hardly appetizing — but kudos to Microsoft for getting its perennial Today Show Special Report out of the lab. We're almost in the future!
BMW Using Microsoft Surface for Product Navigator [BMW Blog via Techmeme] ...
BMW using Microsoft Surface
Geek In Disguise —
... I came across this demonstration of Surface being used for car configuration at the BMW Blog. I actually posted this quite a while back from the ...
BMW using MS Surface as car configurator
CrunchGear —
... Now, you could just go down a list and tick the options you want, but that wouldn’t really be posh enough for you, would it? You’re getting a Bimmer, and you want the experience to be luxurious and classy from start to finish. And that’s why they’re employing a Microsoft Surface to choose your options and check out your car’s features instead of a good old piece of paper. ...
Configure your BMW on a Microsoft Surface
Gadgetell —
... they can then choose to print or e-mail the details, and even save them to a USB flash drive to take with them. I am not sure this would make be buy a BMW, well maybe if I had the money, but if nothing else it would sure make car shopping a little more enjoyable. Now, they just need to find a way to deal with the annoying salesperson. Keep reading to check out a video showing off the process…
Read [BMW Blog]
Full Story » | Written by Robert ...
BMW World’s First Car Company To Offer Microsoft Surface
GadgetReview —
... that the shopper can choose from and by tossing one of them onto the Surface it will add it accordingly to the car’s exterior or interior. It’s hard to tell how dynamic the system is, but apprently the changes and selections will be further reflected on an additional ‘vertical’ screen, which may or may not reflect the user’s choices in videos.
Looks laggy to me.
[BMWBlog]
...
Microsoft Surface For Product Navigator at BMW
SolSie.com —
An application called the “BMW Product Navigator,” running on the multi-touch table top computer installed at dealerships will let customers configure their car by touching the screen to change features like car color, trim, wheels, seat covering, etc.
The app was developed by Vectorform, the same team that brought the Microsoft Surface to MSNBC news, where it became a staple of the U.S. elections coverage.
[BMW blog Via on10] ...
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