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dvice.com - 6/26/2009

Bus stop ad changes depending on if someone is looking at it

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This bus stop ad, recently erected in Hamburg, Germany, changes whether or not someone's looking at it. Using a built-in camera with eye-tracking technology, it can tell exactly when someone is checking it out. It uses this to get across an anti-domestic abuse message. When no one is ...

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gizmodo.com - 6/27/2009

Anti-Abuse Bus Stop Ad Only Batters Women When Nobody's Looking [Advertising]

— gizmodo.com — Amnesty International has installed a new anti-domestic-abuse ad fixture in Hamburg, Germany which is equal parts clever... and shocking: when you look at the photo, it's a smiling couple; when you look away , it's a dude punchin' a lady. The ... (more) Anti-Abuse Bus Stop Ad Only Batters Women When Nobody's ...

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A really cool bus stop ad that changes when someone looks at it
Newlaunches.com — bus_stop_ads.jpg A bus stop in Hamburg, Germany, has just got a really awesome ad to get across an anti-domestic abuse message. The ad shows a picture of a very happy couple when you are looking at it and changes to a man hitting his wife when you are not looking at it. It is created using a built-in camera with eye-tracking technology and it change, it can tell exactly when someone is checking it out. I word for the creators of this ad, Awesome! [ Dvice ] ...

Anti-Abuse Bus Stop Ad Only Batters Women When Nobody's Looking [Advertising]
Gizmodo — ... billboard works by scanning its proximity with an eye-tracking camera, which triggers an image switch on the display panel when it senses someone looking at it. The change only occurs after a brief delay, so that observers understand what's going on, and get the message. It's a fantastically effective concept, and a brilliant use of technology. Kind of sad, then, that it's probably award bait, and doomed to be a lone installation, according to Copyranter. [Copyranter via Dvice] ...