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Apple's Phil Schiller: 'Win 7 upgrade hassle - why not just buy a Mac?'
9 to 5 Mac - Apple Intelligence —
Apple’s feeling the opportunity in Microsoft’s Vista-replacement, Windows 7, playing it cool as it plans its own new advertising blitz to tempt across those PC users who just can’t seem to put their faith in Ballmer’s boys any longer.
As Business Week (and, later, MacRumors, informs), Apple plans to begin its own ad-attack when Win 7 climbs out of the trenches on October 22. And Apple VP Phil Schiller thinks Microsoft’s handing Apple an advantage in the desktop OS game...
The ads will extol Mac OS ...
Apple plans Mac marketing blitz around Windows 7 launch
AppleInsider —
... Published: 10:30 AM EST Apple plans to counter the upcoming release of Windows 7 with advertisements that will lambaste the upgrade process from Windows XP, and portray Macs as more secure. According to BusinessWeek , Apple will launch ads in response to the debut of Microsoft's latest operating system, due on Oct 22. The spots are expected to criticize Windows and portray the Mac as a superior platform. Apple views the launch as an opportunity to lure Windows users to the Mac. "It will likely make the case that Macs are less susceptible to viruses and are best suited to ...
BW: Apple's Schiller sees opportunity for Mac with Windows 7 launch
The Unofficial Apple Weblog (TUAW) —
Filed under: Hardware, OSOne week from today, Microsoft will try to shake the stink of Vista. BusinessWeek reminds the world that Microsoft is set to launch Windows 7 on October 22nd. I've got the day free, since all of my invitations to Windows 7 launch parties seem to have been lost in the mail.
As the spotlight shifts toward Redmond, WA, Apple Senior VP of Worldwide Product Marketing Phil Schiller says that Apple sees "a very good opportunity" in the Windows 7 noise, in an interview with Business ...
Apple Hints at Mac Counterattack on Windows 7
TheAppleBlog —
With the release of Windows 7 next week, senior Apple VP Phil Schiller is boldly asserting that it “presents a very good opportunity for us.”
That opportunity will possibly come in a series of ads contrasting Windows with OS X, at least according to Peter Burrows of BusinessWeek. The expected campaign is expected to take Windows 7 on directly, and will ...
You'll Be Seeing Justin Long's Smarmy Apple Face a Lot More Soon [Apple]
Gizmodo —
... launches a week from today, so you're probably ready for the Microsoft advertising blitz that's already started. But are you prepared for the Apple Windows 7 onslaught? ...
Phil Schiller on Windows 7: "No matter how you look at it, it's still Windows"
Engadget —
Windows fans expecting Apple to let Microsoft have its moment in the sun next week when Windows 7 launches should probably know better by now -- the Mac maker is actually planning a marketing counter-offensive to hit alongside 7's debut. According to Phil Schiller, the convoluted upgrade path from Windows XP to Windows 7 represents a big opportunity for Apple, since users have to back everything up and reformat. "Any user that reads all those steps is probably going to freak out. If you have to go through all that, why not just buy a Mac?" Well -- we're sure ...
5Words: Sidekick Legal Tussle Begins
Technologizer —
Sidekick suits underway? You think?
Apple’s excited about Windows 7.
Google readies an e-book store.
Amazon.com does same-day delivery.
Latest iMac rumors (no Blu-Ray).
Firefox 3.6 is in beta.
Google plans Chrome OS event.
Twitter enters the wine business. ...
Will Windows 7 Hurt Mac Sales?
Technologizer —
Among the many questions that Windows 7’s imminent release is prompting is this: Will it result in fewer Windows users deciding to switch to Macs, thereby halting the slow erosion in Windows’ market share that we’ve seen during the Vista era? So far, there’s no consensus on wht’s likely to happen:a
At Computerworld, Gregg ...
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Technologizer —
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At Computerworld, Gregg Keizer reported on an analyst’s prediction that Windows 7’s release wouldn’t hurt Mac sales, and might even help them;
BetaNews’s Joe Wilcox says the analyst’s analysis is wrongheaded, and that he thinks Windows 7 will put a dent in Apple’s growing market share;
Daring ...
