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Bill Gates and Jerry Seinfeld star in odd new Microsoft ads
DVICE Atom Feed — ... See if you can make any sense of this teaser ad starring two of the richest guys in their respective fields. Ad agency Crispin Porter & Bogusky takes a sideways approach at salvaging the reputation of Microsoft Vista with this 90-second flight of fancy starring Bill Gates and Jerry Seinfeld, not exactly advertising the company's products, but making an impression nonetheless. ...

Talk Nerdy To Me: Seinfeld + Gates = Underrated?
Today @ PC World — ... plays the stodgy old Windows operating system, repeatedly foiled by the much younger and hipper Justin Long, who portrays the Mac. Rather than "respond," it seems Microsoft and Crispin Porter + Bogusky , the ad agency that developed the campaign, are opting to take the high road. There is no anti-Apple mudslinging. There are no ...

Gizmodo afirma que anúncios da Microsoft com Jerry Seinfeld não foram cancelados
MacMagazine — O site Gizmodo obteve hoje de “uma fonte confiável na Crispin Porter & Bogusky” a informação de que a participação de Jerry Seinfeld nos anúncios da Microsoft não foi cancelada. Ao que tudo indica, a gigante de Redmond simplesmente solicitou à agência que se focasse nos anúncios “Olá, eu sou um PC.” Outro VT com o casal (caso você não tenha visto os dois primeiros, Seinfeld atua ao lado de Bill Gates) já está pronto para ser veiculado, ainda que a agência tenha priorizado o desenvolvimento dos ...

Stepmothers of Invention: Branding Firms Enter the Industrial Design Fray, by Carl Alviani
Core77 — Watches-468.jpg In a perfect world, we wouldn't need to sell what we design--people would just know. When Industrial Designers imagine utopia, it's not only full of beautiful, functional products, it's also full of consumers who recognize them instantly and without prodding. Persuasion, in the form of logos, ad campaigns, and the ever-broadening array of activities known as branding, has attained the status of Necessary Evil to many of us. Designers--as we repeatedly tell each other in school, in the studio, and at conferences--are all about function, emotion and progress; persuasion is for shills. If we're ...

Softwear by Microsoft: linha de camisetas para a Gigante de Redmond
MacMagazine — Finalmente a Crispin Porter & Bogusky, a agência responsável pela campanha “I’m a PC“, criou uma ação bacana para a Microsoft: uma linha (ou seria apenas uma edição especial?) de camisetas chamada Softwear by Microsoft (sacaram a joda do nome?). ...

MIcrosoft Launches Old School T Shirt Line
Core77 — "Softwear by Microsoft", a line of geek-pleasing t-shirts, is the latest brainchild of the PC giants' new ad agency Crispin Porter & Bogusky. Expected to hit select stores on Dec. 15, the software (ha! get it??) gurus even called upon rapper mogul Common to help them out with the marketing and design. Not sure if hipster DOS designs can make a PC any cooler than a Mac, but these might just be the perfect gift for your geeky uncle... via advertising age(more...)

Microsoft veicula novo comercial: “Eu sou um(a) PC e tenho quatro anos e meio.”
MacMagazine — ... Fofinho? Sem dúvida. Engraçadinho? Mais ainda. Porém, eu continuo me questionando se apelar para o uso de uma criança é mesmo tudo o que a Crispin Porter & Bugosky tem a oferecer à gigante de Redmond, que ...

Microsoft Project Pink
SolSie.com — Microsoft Project Pink [image] There are some rumbling at Zuneland. After a leaked image of a new Zune HD hardware ad. Today Adweek reports, Microsoft is recruiting advertisement agencies McCann Erickson , Crispin Porter + Bogusky and JWT for a new ad campaign for a product referred to as “Pink”. The “Pink” project has been speculated for sometime as Zune software and services on mobile phone . “Pink” could also be a product that will combine the company’s Zune and technology from Microsoft’s purchase of Danger Inc., the company that ...

Ironia: agência da Microsoft que ataca a Apple é infestada de Macs :-)
MacMagazine — Crispin Porter + Bugosky: este nome te diz alguma coisa? Se você for do mundo da propaganda, com certeza já ouviu falar nesta agência, que em maio do ano passado recebeu um investimento de nada mais nada menos que US$300 milhões da Microsoft, que o objetivo de torná-la “cool” e fazer frente à campanha publicitária Get a Mac, da Apple. A primeira tacada dela não foi muito dentro, quando decidiu colocar o comediante Jerry Seinfeld e o co-fundador da empresa, Bill Gates, em comerciais com um humor um tanto quanto ...

Baked-In: Creating Products and Businesses that Market Themselves, by Alex Bogusky & John Winsor, Reviewed by Ed Reilly
Core77 — baked_in_cover.jpg Imagine a famous product designer saying, "It's critical that companies wake up to the fact that the product itself is the most powerful brand-building and business tool they have." I doubt this would make much news. It's something a lot of us have probably said and agree with, but the problem seems to be when we say it, it appears too self-serving or falls on deaf ears. This time is different. This time we aren't saying it, Ad men are. Not any Ad men, but some of the best in the business. Meet Alex Bogusky and John Winsor of Crispin Porter and Bogusky ...

Microsoft to sponsor commercial-free Family Guy special on November 8th
CrunchGear —   Lest you think Microsoft isn’t serious about Windows 7, get this: on November 8th the company will be sponsoring a big commercial-free Family Guy special on Fox. According to AdAge.com, “The Microsoft-sponsored variety show, whose working title is ‘Family Guy Presents: Seth & Alex’s Almost Live Comedy Show,’ is a mix of live-action ‘Family Guy’ musical performances, animated shorts and celebrity guest appearances, and is part of an all-Seth MacFarlane night on Fox.” The special is being produced as a collaboration between Microsoft, MacFarlane, popular ...