mp7 player most definitely not 3 better than mp4
technabob —
... Unfortunately, that doesn’t look like the case here. Still, if you’re looking for a cheap multimedia player and want to tell your friends that their olde tyme MP3 and MP4 players are for cavemen, you can get your own MP7 player over at eCrater for $70 bucks. ...
Portable MP7 Player Can Handle Audio Formats From the Future [Portable Audio]
Gizmodo —
... your PMP can handle MP4 files? Big deal. This is an MP7 player, and I can only assume it was sent here from the future. In reality, it appears to be just another mediocre PMP with no real distinguishing characteristics. But the company shrewdly named it an MP7 player to trick the tech-unsavvy portion of the public into thinking that if MP3s are good, MP7s must be better. And it probably worked. The MP7 player can be yours for the unreasonably-high price of $70. [Product Page via Technabob]
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Second anonymous MP7 player surfaces -- MP3, MP4 shrug shoulders
Engadget —
... Finally, the world's second attempt to escalate the neverending MP arms race. This sexy piece is totally standard, feature-wise -- plays audio / video, has a 1.3 megapixel camera, FM tuner and voice recording feature -- but for just $70, it's pretty much ...

