directdaily.blogspot.com - 3/13/2009
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People waiting on the bench of this bus stop could see their measured weight in the poster space. Fitness First. Agency: N=5 Amsterdam, The Netherlands.
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Blog Reactions
Bus Ad Shames You Into Joining a Gym by Showing Everyone Your Weight [Ads]
Gizmodo —
... I, for one, would be pretty pissed off if I didn't know about this thing and sat down to wait for the bus, only to notice people laughing at my weight. It's an attention grabbing ad, to be sure, but one that might just cross the line into ruining the bus stop rather than just advertising via it. But hey, if it's getting people to work out at Fitness First, it's effective. What say you? [DirectDaily via ...
Weight-Revealing Billboard Shames Fatties into Joining Gym
Wired: Gadget Lab —
... such nonsense. Hell, I'll probably catch a slew of hate mail just for using the word fatties in the title of this post (if you must, you can reach me here. Put the word "fat" in the subject line).
Worse, though, would be the result if this ad were to run in England. I can (quite seriously) imagine children (who should be in school) lying in wait with bags of cream cakes, ready to throw them at anyone over 200lbs who has the naivete to sit on the scale.
Fitness First "Bus Stop" [Direct Daily via Kottke]
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