blog.foreignpolicy.com - 8/24/2008
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Junko Kimura/Getty Images
People walk past a half-body statue in Shibuya, Tokyo's main shopping area, on August 22. Online Game Company NHN Japan has set up a series of these statues to promote the mobile game site hange.jp . When people touch the statue's arm with their mobile phone, the application site will automatically open and a lucky winner will be rewarded 10,000 U.S. Dollars.
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Half Man Statue to Promote Mobile Game
textually.org —
People walk past a half-body statue in Shibuya, Tokyo's main shopping area, on August 22. Online Game Company NHN Japan has set up a series of these statues to promote the mobile game site hange.jp.
When people touch the statue's arm with their mobile phone, the application site will automatically open and a lucky winner will be rewarded 10,000 U.S. Dollars.
[Foreign Policy via Japan Probe] ...
Cell phone gamers hunt down $10,000-prize-giving statues in Shibuya
DVICE Atom Feed —
... of $10,000 US, giving passersby visiting one of Tokyo's most heavily trafficked shopping districts an added incentive to find the statues. HanGame is guaranteed to get an impressive number of hits, and maybe a few people checking out their games who wouldn't have.
As a side note, those statues look amazingly lifelike, don't they? The wrestler's face especially. Chalk up another one for the impressive precision of Japanese artistry, even for video game ads.
Foreign Policy, via Japan Probe, via Textually
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