New Get a Mac Ads: Pizza Box, Throne, and Calming Teas
TechFresh, Consumer Electronics Guide — ... Apple has posted three new “Get a Mac” ads: Pizza Box, Throne and Calming Teas. One on my favorite is “Pizza Box”, where PC tries to attract college students to buy the PC by advertising a free pizza. Watch these funny ads after the jump. [Apple] ...

Apple lança mais um comercial Get a Mac: “Off The Air”
MacMagazine — Depois dos três novos comerciais da sua campanha publicitária Get a Mac lançados anteontem, a Apple colocou no ar hoje um quarto: “Off The Air”. Desta vez, PC e Mac aparecem ao lado de uma garotinha Mac Genius, que explica que qualquer usuário de PC pode levar seu computador a uma Apple Retail Store e solicitar a migração de todos os seus dados para um Mac recém-comprado, sem complicações. Não vou estragar o desfecho, claro… veja você mesmo! ...

Apple Get a Mac ad “Off the Air”
D' Technology Weblog — ... Apple released a new “Get a Mac” ad “Off the Air” shows PC, Mac, and a Mac Genius. Mac tries to win people over on the fact that the Geniuses will transfer your files from your old PC to your new Mac. A mad PC then announces that his “frustrated” customers don’t need to hear about that and that “fear of switching is the foundation of customer loyalty for PCs.” PC proceeds to shut off the commercial by pulling a curtain down. ...

Talk Nerdy To Me: Seinfeld + Gates = Underrated?
Today @ PC World — ... . In case you haven't seen it, here it is. But here's why I liked it: Microsoft isn't telling you to do anything, they sure as hell aren't trying to be "cool," and in the span of one minute and thirty seconds, they have created a piece that is as meaningful as what most are touting as meaningless. Of course, this campaign was touted as a "response" to Apple's extremely successful Mac vs. PC commercials , in which author/comedian ...

Boing Boing tv: John Hodgman, "More Information Than You Require."
Boing Boing — John Hodgman is known throughout galaxies far and wide for transcendent wit and bookish LOLs. You may know him from the Apple ads, the Daily Show hijinks, his blog, or his book, Areas of My Expertise (Amazon link), which begat the Internet Hobo Craze of The 21st Century. What you may not yet know about him is this: he has a new book coming out October 21, 2008, titled More Information Than You Require (Amazon link). The new compendium will ...

Who Wins: Microsoft's Seinfeld Ads or Apple's Mac vs. PC Ads?
GeekSugar — ... Contrast that with their rival Apple, who've spun the Get a Mac ad campaign off the notion that Mac users are cool and PC users are, well, ...

(BBtv) John Hodgman: More Information Than You Require. This is not a book trailer.
Boing Boing — John Hodgman's new book MORE INFORMATION THAN YOU REQUIRE hits the streets on October 21, but by no means is today's episode of Boing Boing tv any sort of, oh, how do the marketing people say it -- it's not a book trailer, and it is by no means a promotional vehicle for said book. No, we just noticed the star of Apple ads and Daily Show hijinks wandering aimlessly in the streets outside the BBtv studio this week. We invited him in for scotch and cocoa, and shared ...

Apple veicula dois novos comerciais Get a Mac: “Bean Counter” e “V Word”
MacMagazine — ... A Apple começou a veicular em emissoras de televisão norte-americanas mais dois comerciais da sua campanha publicitária Get a Mac, já postados no seu site. ...

New Apple Get a Mac Ads make even more fun of Vista
I4U News — ... the last phase on September 18th, nothing else happened. The other new Apple ad makes fun of Microsoft not talking about Vista anymore - hilarious! Watch the new Apple Get a Mac Ads on the Apple site . Via ...

Apple Takes Off Gloves, Beats Vista to Pulp
Wired: Gadget Lab — ... admission of the Apple campaign's success – Apple has gone for the throat: The two new spots have done away with subtlety entirely, but the humor is still there. "V Word" (above) mocks Microsoft's move to promoting Windows 7 instead of Vista. The other, "Bean Counter" (below), sees John Hodgman's character dividing funds between "advertising" and "fixing Vista". Guess which pile of money is bigger. Ouch! Get a Mac [Apple] ...

Apple pokes fun at Microsoft over Vista ads
textually.org — Apple pokes fun at Microsoft over Vista ads. [via AdFreak]

One more new Apple Get a Mac ad: Bake Sale
CrunchGear — Apple wasn’t done the other day when it released two new Get a Mac TV spots. Suprise, suprise; this new one stabs at Vista too. Got to say Apple, it’s kind of getting old. We get it, Vista isn’t all that great. Time to move on.

“Bake Sale” é mais um anúncio da Apple atacando a campanha da Microsoft
MacMagazine — Visando atacar a campanha da Microsoft para o seu Windows — não podemos falar Vista hein? — a Apple veiculou hoje mais um anúncio da sua campanha “Get a Mac“, já disponível em alta resolução na sua galeria online. ...

2 New Apple Holiday Ads
Technology - Channel Feed — Apple has to new “Get a Mac” holiday ads. “I Can Do Anything” and “Tree Trimming” are animated versions of the Mac/PC ads that have gained popularity. Watch the new ads here. Tags: Ads, Get A Mac Share This

Apple at CES Instead of Macworld? Probably Not
Wired: Gadget Lab — ... Apple doesn't need to show up at CES to punk around Microsoft, either. Apple's "Get a Mac" commercials are proving so strong that ...

Apple Counterattacks Lauren With Four New Hodgman Mac/PC Ads [Apple]
Gizmodo — ... To be honest, I would have liked to have seen a Lauren cameo or parody of some kind, only because she's actually on my TV right now as I type this. Hi, Lauren. [Apple] ...

Apple lança novos comerciais “Get a Mac” após campanha “Laptop Hunters”, da Microsoft
MacMagazine — A Apple veiculou ontem no finalzinho da noite quatro novos comerciais de sua campanha publicitária Get a Mac. Estes são os primeiros VTs produzidos pela Maçã após a chegada da campanha Laptop Hunters, da Microsoft. (...) (...) Continue lendo Apple lança novos comerciais “Get a Mac” após campanha “Laptop Hunters”, da Microsoft (222 palavras) ...

Apple releases new Get a Mac ads
Tech Ticker — ... Microsoft’s Laptop Hunter ads but it looks like they are reserving their replies for Laptop Hunter ads via other mediums. Four ads were released and as with every other Get a Mac ad, these are cool, witty and enjoyable.       [Apple via 9to5Mac] Advertisement: ...

Apple fired back at Microsoft with four new Hodgman Mac/PC Ads
D' Technology Weblog — Apple has fired back at Microsoft’s new Windows ads. The counterattack comes in four new, but familiar, flavors: “Time Traveler, Stacks, Legal Copy, Biohazard Suit,” reports Gizmodo. View: Apple “Get a Mac” Ads ...

Cuatro nuevos anuncios de Apple
Gizmología — ... Lo siento, pero ni Lauren, ni Giampaolo pueden con los anuncios de Apple, “Mac” y “PC” se han convertido en un clásico de la publicidad. De los cuatro nuevos anuncios que esta semana Apple pone en circulación, el de arrba es uno de los mejores, con un cierto futuro incierto. Los nuevos anuncios disponibles en Apple y en YouTube: Legal Copy Biohazard Stacks Time Traveller Comparte esta anotación ...

Four new Apple Ads make fun of PCs again
I4U News — ... and press a couple weeks ago. The four new Ads are again nicely entertaining. They new ads hit on the virus vulnerability make a play at legal copy requirements, highlight Apple's face tagging photo search and that Windows will also crash in the Future. The Time Traveler ad is the funniest and well worth watching. The whole crashing thing is though a very old gag. Apple computers crash too and my XP has not crashed since years. The Apple ads can be watched on the Apple site . Posted on Mon, 20 Apr 2009 09:00:00 CDT | by Luigi Lugmayr ...

New Apple Ads Ignore Price Wars, Focus on Business
Today @ PC World — Apple released four new ads in its "Get a Mac" campaign that address several selling points for Macs vs. PCs, but do not directly respond to Microsoft's campaign highlighting ...

Apple releases 4 new 'Get a Mac' ads
Crave: The gadget blog — ... The new ads are available on Apple's Web site, and will no doubt flood the airwaves in due course. Apple is following its old playbook with the new spots, tweaking PC guy as played by John Hodgman as virus-prone ( ...

Apple’s new Ads
SolSie.com — ... Apple has resumed its ad campaign with 4 new episodes available on Apple’s Web site , John Hodgman and Justin Long reprise their roles as PC Guy and Mac Guy. There is no reminiscence of the recent ad campaign from Microsoft targeting squarely at Apple. The new ads still keep the same message on its 3 year old course of complaining PC as virus prone and difficult to use. [image] Leave a comment Name (required) E-mail (required) URI Your Comment Notify me of followup comments via e-mail

Full Legal Text From The Latest Mac Vs PC Ad Transcribed
OhGizmo! — ... If you haven’t seen the new Mac vs PC ads yet, I recommend checking them out. I use both Macs and PCs, so I try not to take sides in the fanboy battles, but I do enjoy the ads from Apple. Well one of the recent ads had a lot of legal mumbo-jumbo on the screen whenever PC would make a statement. If you don’t know what I’m talking about, go watch it and come back, this will make more sense. Anyway, have you wondered just what all of that tiny text said? Well wonder no longer, as a few people have squinted at their screens long enough to transcribe ...

Apple hunts Microsoft’s Laptop Hunters with the new ad
Tech Ticker — ... Laptop Hunter’s distinguishing point) but instead attacked PC’s weak points like slow processor, crash and virus prone et al. The ad shows Megan, a potential computer buyer who wants to have a fast processor, big screen and no viruses, crashes or headaches. No prizes for guessing which computer she zeroes in. Apple also released Customer Care and PC Choice Chat ads that are as amusing as Elimination but does not go for the Microsoft campaign. Watch the ad over here. [Via Engadget] Submit to: ...

Apple reacts to Laptop Hunters using elimination
CrunchGear — ... Okay so a PC is slow or has a small screen or has viruses causing you headaches. Apple’s response to the Laptop Hunters is just a little smarter than Microsoft’s ads. Or not at all. What’s more interesting is this other ad about customer care. Go check them out. ...

Hola, soy un Mac, soy un PC y esta es Megan
Gizmología — ... Como era de esperar Apple no ha tardado mucho en lanzar nuevas publicidades de la campaña Get a Mac, en esta ocasión tres nuevos anuncios atacando directamente, como es normal, a Microsoft y ...

Apple targets Microsoft’s Laptop Hunters Campaign with latest ‘Get a Mac’ ads
D' Technology Weblog — ... Apple’s latest ad ”Elimination” shows PC trying to provide buying advice to a potential customer Megan who wants a computer with a large screen and fast processor. Megan, however, also wants a computer without “viruses, crashes or headaches” which sends the customer to the Mac. The ads seem to be taking direct aim at Microsoft’s recent “Laptop Hunters” ads. Apple also released (Customer Care and PC Choice Chat) two others ads with a similar theme. ...

Snap! Apple Hits Back at Microsoft Ads
Wired: Gadget Lab — ... the same specs as a particular Mac. As ever, the Apple ad  comes down to viruses, and — as ever — John Hodgman’s PC is hilarious. The claims of both sides’ advertisements are bending the truth somewhat, but that’s really not the point here. For the observer, watching the two sides virtually bitch-slapping each other is tremendous entertainment. It’s like watching an old, married couple fighting in a restaurant, minus the embarrassment. Video page [Apple] ...

Apple fires its return salvo as Microsoft issues misleading 5th ad
AppleInsider — ... Published: 09:55 PM EST After appearing to remain aloof to Microsoft's jabs that Macs don't give enough choice, Apple has responded with ads which insist that poor Windows PC choices are no choices at all. Two of the three new TV spots debuting this week directly reference Microsoft's "Laptop Hunters" ads, which since their debut in March have insisted that Windows PCs offer ...

Otro Laptop Hunters de Microsoft que no dice nada
Gizmología — ... la gracia al asunto, vender Windows Vista… ¿verdad que suena raro teniendo en cuenta lo cerca que esta Windows 7? Este nuevo anuncio de Laptop Hunters toca seguramente la fibra sensible de la sociedad norteamericana: la familia. Buscan un portátil grande y en el que puedan compartir fotos de su hijo. Microsoft sigue con esta campaña porque funciona, podemos considerarla mejor o peor que otras campañas, pero Laptop Hunters funciona en EE.UU. Tampoco podemos quejarnos, porque si ...

Apple enlists David Puddy to take on the Laptop Hunters
Engadget — Apple's created a whole new chapter in its "Get a Mac" ad campaign based on targeting Microsoft's successful Laptop Hunters series, and while at this point it's just a lot of back-and-forth, the gang in Cupertino managed to spice things up by bringing in an all-too-recognizable face and voice: Patrick ...

Patrick Warburton Wastes Considerable Talents in New "I'm a Mac" Ad [Advertising]
Gizmodo — ... The ad reiterates the same played-out message we've heard in dozens of these ads: PCs get viruses, crash, push your grandparents down the stairs, whatever, so go buy a Mac and be hip or something. Apple's amassing a really funny cast here; even Justin Long was great in Zack and Miri Make a Porno, and tossing Patrick Warburton in there could have been a golden opportunity to be, you know, funny instead of just smug. Too bad Apple seems content to stick with the status quo. [Apple via ...

New Mac Ads
Boing Boing Gadgets — At the risk of incurring John Hodgman's ire, they're a bit ... meh

Apples’ Mac Ads poke fun at Microsoft Lauren
D' Technology Weblog — Apple's new Mac ads features a bubbly young woman with red hair, and who just happens to be "looking to buy a great computer." In contrast with Microsoft's Lauren, Apple's version spurns the advances of the slick, top-of-the-line PC (Patrick Warburton), choosing the Mac based on its promise of headache-free ease of use. What's more interesting here’s that Apple, while implicitly spoofing Microsoft campaign, doesn't actually address its central contention, which’s that Macs are ...

New iPhone Ad Has Apps for That Avid Sports Fan with Golfshot GPS, MLB at Bat, TouchSports Tennis
The iPhone Blog — ... of “App for That” iPhone ads, this time with “Avid”, targeting sports fans. The ad shows off: Golfshot GPS [$29.99 - iTunes link] MLB at Bat 2009 [$9.99 - iTunes link] TouchSports Tennis 2009 [$0.99 - iTunes link] Apple typically releases these spots in batches, so we’ll keep our eyes peeled for more, and if you see any, let us know. (Mac fans can also check out the new Get a Mac ads, one of which just might “tick” people off — haha!) ...

Parallels software eases the switch to Mac
Crave: The gadget blog — ... No matter how clean-cut-looking and convincing the "I am a Mac" guy appears, those switching to a Mac could use some assistance, and Parallel wants to extend its helping hand. ...

Briefly: New Apple Mac ad features familiar face, Blu-ray PC adoption low
AppleInsider — ... Published: 02:45 PM EST Distinctly voiced actor Patrick Warburton plays a high-end PC in a new "Get a Mac" ad; and a new study suggests that adoption of Blu-ray players for PCs is very low. Get a Mac with 'Puddy' Apple this week unveiled a new "Get a Mac" ad, entitled "Top of the Line," featuring actor Patrick Warburton. Warburton is best known for playing the character David Puddy on the show Seinfeld , as well as starring in the TV series The Tick and providing voices in The Venture Bros. and Family Guy , among many other roles. In the spot, John Hodgman's "PC" ...

Apple's Snow Leopard to include anti-virus?
T3.com All — Apple's Snow Leopard to include anti-virus? Despite previous claims that Macs don't really get them Remember those 'Get a Mac' ads with Mitchell and Webb? They ran until last year in the UK, highlighting the benefits of getting yourself a Mac over a PC. One of those sales pitches was relative safety from viruses and malware, which has always been acknowledged as a major plus for Apple users. But now there's a rumour that the forthcoming Snow Leopard contains anti-virus protection. So are things changing? The ...

Apple's Snow Leopard to include anti-virus?
T3.com News — ... Remember those 'Get a Mac' ads with Mitchell and Webb? They ran until last year in the UK, highlighting the benefits of getting yourself a Mac over a PC. One of those sales pitches was relative safety from viruses and malware, which has always been acknowledged as a major plus for Apple users. But now there's a rumour that the forthcoming Snow Leopard contains anti-virus protection. So are things changing? ...

Robert Loggia Is the PC's New Personal Trainer [Advertising]
Gizmodo — After Puddy's ho-hum appearance earlier this month, the revolving celebrity door that is the Apple I'm a Mac ads now feature the gruff and tough Robert Loggia as the PC's personal trainer. Now, I'm a Mac user (surprise!), but I think I'm starting to agree with Dan on these commercials. They're getting a bit long in the tooth and a bit forced, no? [Apple via CrunchGear] ...

SEC probes possible Apple insider trading, iPhone GPS nabs thieves
AppleInsider — ... There, police said, the suspects purchased items with the victim's stolen credit card. With the help of the iPhone's GPS, police managed to track down the three men and arrest them. They were charged with robbery, access device fraud, conspiracy, receiving stolen property and possessing instruments of crime. Loggia in latest 'Get a Mac' ad Prolific actor Robert Loggia is the latest actor to appear in Apple's popular "Get a Mac" ads. In the latest commercial, entitled "Trainer," Loggia appears as a personal trainer attempting to get John Hodgman's "PC" in shape. Loggia ...

Apple Positioning iPhone and iPod touch… as Pocket Computers
The iPhone Blog — ... Apple is finally using the PC word (no not that one) when referring to the iPod touch. Turns out even they think it, and the iPhone, are great pocket computer. ...

Apple Graciously Welcomes Windows 7 With Ad Triptych [Apple]
Gizmodo — ... How long has the "Hodgman—Miami Vice attire" Post-It been on the writers' bulletin board?) The next one, called Teeter Tottering, shows a cute woman trying to ditch a clingy PC. (Don't they know who we're rooting for here?) This final one, PC News, has a Rob Lowe sound-alike explaining to Hodgman why people waited until Windows 7 arrived to switch to Macs. (I love Macs, but anyone who waited out Vista can handle Win 7 just fine.) [Apple] ...

Apple Graciously Welcomes Windows 7 With Stroll Down Memory Lane [Apple]
Gizmodo — ... was out and called in the usuals to make fun of it as more "broken promises." The real question: How long has the "Hodgman—Miami Vice attire" Post-It been on the writers' bulletin board? [Apple] ...

Three new "Get a Mac" ads premiere, aimed at Win 7
The Unofficial Apple Weblog (TUAW) — ... Domestic TV watchers who tuned into the NBC Thursday comedy lineup or the Yankees-Angels playoff game on Fox were treated to three new Get a Mac ads in heavy rotation tonight, all focused on the ...

Apple “fête” l’arrivée de Windows 7 en lançant 3 nouvelles pub
Le Journal du Geek — L’arrivée de Windows 7 vampirise quelque peu les news, on vous l’accorde. mais en même temps, difficile de passer outre ce véritable raz-de-marée orchestré. Alors forcément, Apple ne s’est pas gêné pour vanner gentiment le nouvel OS de Microsoft, dans 3 nouvelles publicités “Get A Mac”. Les autres pub sont à voir directement sur le site d’Apple. Succulent… ...

New “Get a Mac” Ads Target Windows 7
TheAppleBlog — ... Microsoft may have only just launched Windows 7, but Apple isn’t sitting back and letting Redmond enjoy its time in the spotlight. Instead, last night it revealed three new ads in the popular “Get a Mac” series featuring John Hodgman and Justin Long, all of which go after Windows 7 by name. ...

PC vs. Mac now vs. PC and Mac then
Crave: The gadget blog — In one of Apple's latest TV ads featuring the omnipresent Mac (Justin Long) and PC (John Hodgman), we see PC going retro. It's actually a cute ad as PC regresses back in time with various incarnations of himself through the years, each time promising that a particular version of Windows won't suck. "Trust me," he says. Sure thing, PC. And nice wig. But since we're going retro, maybe we should look at a few of Apple's ads from around the time PC and Mac apparently met (according to the ad): the '90s. For those who don't remember Apple's advertisements from then, I ...

Apple's ad man steps down, but another Apple fan will take his place
The Unofficial Apple Weblog (TUAW) — ... AppleWhen many people think of Apple, they think of the ad campaigns that the company has used over the years: The original "1984" Super Bowl ad that introduced the Mac to the world The "Think Different" campaign that coincided with the return of Steve Jobs to the company The iPod dancing silhouettes "There's an app for that" -- the iPhone ads "Hello, I'm a Mac. And I'm a PC." -- the Get A Mac ads Apple's advertising agency is TBWA / Media Arts ...

Apple Uses Google for Anti- Microsoft Windows 7 Ads
UK Gadget and Tech News, Reviews and Shopping — ... This isn’t the first time Windows 7 has taken a hit from Apple. On the day the new OS was launched, Apple released three new ads having a dig at Microsoft’s latest product. ...

Verizon ads mock AT&T's 3G network
iPhone J.D. — ... , and the two from 2008 are available on Apple's website here if you click on the 2008 tab.  I hope that another one is planned for this year. ...