informationweek.com - 12/9/2008
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Advertisers using Google AdWords can now tailor their ad for mobile devices like the iPhone 3G, and T-Mobile's G1. The search giant said Monday it would enable AdWords users to have text or image ads appear on mobile phones with full HTML browsers like they would on the desktop. The company ...
googlemobile.blogspot.com - 12/8/2008
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googlemobile.blogspot.com —
Today, the Google mobile ads team is announcing
a new campaign-level option that allows those of you...
who are AdWords advertisers to show your desktop text and image ads on the iPhone, the T-Mobile G1, and other mobile devices with full (HTML) ...
(more)
Official Google Mobile Blog: New AdWords options for ...
adwords.google.com - 12/8/2008
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adwords.google.com —
We define full browsers as those that can
show standard HTML web pages and can support a...
user making a purchase from start to finish, including supporting any tracking or Analytics functionality on e-commerce pages. Most mobile phones today have WAP ...
(more)
What are full browsers, and what sort of mobile devices ...
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Google AdWords tailored for iPhone 3G and T-Mobile’s G1
PR News: —
... it’s a step in the right direction and will have its benefits for users. On their mobile blog, they stated: “Now, advertisers will be able to display ads exclusively on these mobile devices, create campaigns for them, and get separate performance reporting. If you prefer not to show your desktop ads on these phones, you can opt out and show ads only on desktop and laptop computers.”
What do you make of Google Adwords? Let us know your opinions.
Source: Read
Google Updates AdWords for Apple iPhone and T-Mobile G1
Phones Review —
... you would on your desktop browser.
Although Google already has a mobile-specific ad service, but with this new feature you do not have to create ads in mobile formats, plus the ads can be directed to desktop landing pages.
Advertiser will get a separate report for the campaigns they have running on mobile devices, plus if the advertiser wishes for their ads only to appear on the desktop and laptop computers they can opt out of the mobile web advertising.
Source: InformationWeek
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