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h71036.www7.hp.com - 9/3/2008

HP wins Walmart's design challenge

— h71036.www7.hp.com — HP developed a sturdy and stylish messenger bag and put the HP Pavilion dv6929wm Entertainment Notebook PC... inside. The unique HP Protect Messenger Bag guards the notebook during shipping and is put directly on a Walmart shelf. Customers leave Walmart ... (more) HP wins Walmart's design challenge

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Brilliant: HP Packages Laptop in its Own Bag [Hp]
Gizmodo — ... And since three of these messenger bags can fit in one larger shipping box, HP's shipping supply line sees a wider packaging reduction of 65% (though some of that savings is from other improved shipping methods). So it begs the question...would you be willing to buy a computer in a laptop bag? [PlanetArk via ...

HP going green, offers Pavilion dv692 laptop packaged in messenger bag
Gadgetell — ... however it should be interesting to see if an idea like this will catch on, and if so will HP (or others) begin to use it elsewhere. Of course, with this style of packaging it has to be of some concern that theft would be an issue, I would imagine they will have some security tags tucked safely inside, not to mention being displayed in a glass display case. It only seems natural that some idiot would try and sling one over their shoulder and walk out the door. Read [PlanetArk] Via [Gizmodo] Full Story ...

HP packages laptop in its own bag, reduces shipping materials by 97%
DVICE Atom Feed — ... selling its new Pavilion dv692 laptop in its own beautiful, recycled material laptop bag. The only packing material in the bag with the laptop are some air bubbles. By ditching the cardboard and Styrofoam, HP has reduced its packing materials by a whopping 97%. This particular system is being sold at Wal-Mart and Sam's Club, but we're hoping that HP will start selling more of their laptops like this and other companies take notice. It doesn't get much smarter than this. PlanetArk, via Gizmodo