Blog Reactions
SolSie.com: Apple Design Philosophy
Gizmodo: Watch Jonathan Ive's Segment in Objectified [Apple]
| RT @SimplicityTweet: Inside Apple's industrial design lab http://bit.ly/4lWgVq Really like this guy - Jonathan Ive! #apple 39 hours ago |
| totally.. http://brainstormtech.blogs.fortune.cnn.com/2009/11/07/inside-apples-industrial-design-lab/ 40 hours ago |
| RT @dewestartist: RT @aigakc: "Inside Apple's Industrial Design Lab" [video] http://ow.ly/CzZ7 > VERY COOL!!!!!! (agreed) 4 days ago |
Apple Design Philosophy
SolSie.com —
... Apple is still targeting group of consumers who prefer quality over ordinary and are willing to pay more for it. In the rare footage, Jonathan Ive, Apple’s senior vice president for industrial design explains the philosophy of modern design that fuels the success of Apple. "I guess it’s one of the curses of what you do," says Jonathan Ive, "is that you are constantly looking at something and thinking ‘Why why why is it like that? Why is it like that and not like this?’” [Via Fortune ] [image] Leave a comment Name (required) E-mail (required) URI Your Comment Notify me ...
Watch Jonathan Ive's Segment in Objectified [Apple]
Gizmodo —
Objectified, Gary Hustwit's look at the world of industrial design, featured a lengthy section on Apple Chief Designer Jon Ive—and now that clip is online for impatient Apple fans to see. [Brainstorm Tech] The clip is pretty interesting, even if you're not normally enamored with Apple. Ive is the most prominent tech designer of the last two decades, and I like his philosophy on "getting design out of the way." Hopefully the clip motivates you guys to go see the full ...


![Watch Jonathan Ive's Segment in Objectified [Apple]](http://images.dailyradar.com/media/uploads/gizmo/story_preview/2009/11/09/watch_jonathan_ive_s_segment_in_objectified_apple.jpg)
