Pepsi apologises for 'sexist' iPhone app
textually.org —
The Guardian reports that Pepsi has apologised for releasing an iPhone app that encouraged men to brag about their sexual conquests.
The AMP UP Before You Score app also provided phone users with chat-up lines for "getting lucky" with 24 different types of women including foreign exchange students and college girls.
The software provoked criticism and derision when news of its release broke yesterday, with many people complaining that it was sexist and denigrated the status of women.
Thousands of protests were ...
Pepsi tweets apology for 'bad taste' iPhone app
iPhone Atlas —
... PepsiCo has tweeted an apology on its Amp Energy Twitter account, as well as its Pepsi account, to those who may be offended by its new iPhone application, Amp Up Before You Score, which some have complained is insensitive to women. ...
Pepsi apologizes for sexist iPhone app, inadvertently fans the flames
The Unofficial Apple Weblog (TUAW) —
Filed under: Analysis / Opinion, Software, Odds and ends, Freeware, iPhone, App Store, iPod touchPepsiCo's Amp Energy brand stirred up a lot of hatred in the last couple of months when the "AMP UP Before You Score" app [iTunes Link] was released. This app, branded as sexist and inappropriate by a lot of people who rated it in the App Store, provides guys with cards to "identify her type," pickup lines that are useful with a particular "type" of woman, and ways of keeping track and spreading the news via social networking if you "get lucky." A public apology was made by Amp on its Twitter feed ...
5 apps for the scoundrel
The Unofficial Apple Weblog (TUAW) —
Filed under: Humor, Software, Odds and ends, iPhone, iPod touchEarlier today we were inspired by Pepsi's AMP UP Before You Score app [iTunes link], which prompts the would-be ladies' man through several pickup routines, each suited to a different type of young lady (sorority girl, tree hugger, goth girl... that one probably requires a bit of sulking). It's a bit of fun if not a little classless (and Pepsi & AMP have since apologized). With that in mind, we've compiled 5 apps for the scoundrel.
Fake Call apps
This one is more of a trick than a particular app. ...
Q&F: Amp Up Before Your Score
iPhone App Reviews —
This is the app that, over the past week, has been written about over and over and over again… and now Pepsi is apologizing for it. Apologizing is definitely the right move from a PR standpoint, but I’m just gonna come out and say what everyone else is apparently afraid to… AMP UP BEFORE YOUR SCORE IS FUNNY! Sorry ladies, I know it probably pisses off some of you, but for the rest who can see this app for the joke that it’s clearly intended to be, it’s pretty hilarious.
AMP UP Before Your Score is a very tongue-in-cheek guide to “scoring” with 24 different types of women ...
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