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plusd.itmedia.co.jp - 12/31/2008

[Japanese] G-SHOCK tough man fighter!

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DVICE Atom Feed:  Casio robo-watch characters hail G-Shock 25th anniversary

Gizmodo:  Casio Robo-Watch Superheroes Celebrate G-Shock Anniversary [G-Shock]

CrunchGear:  Casio uses mini figures (and girls) to promote their G-Shocks

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Casio robo-watch characters hail G-Shock 25th anniversary
DVICE Atom Feed — ... the model's 25th anniversary at retail point-of-purchase locations around the country. Although not available for sale, the characters designed by Shiro Nakano have generated some excitement within Japan's geek community. If we're lucky this excitement might eventually prompt Casio to offer the public animated robotic versions of these slick icons of digital time keeping. Check out more views and concept art detailing the G-Shock characters here. Via IT Media

Casio Robo-Watch Superheroes Celebrate G-Shock Anniversary [G-Shock]
Gizmodo — ... Apparently, the Japanese think so too because they have caused quite a stir amongst local connoisseurs of rugged watches. Unfortunately, the robot characters themselves are not available for sale, which I think is a major oversight on Casio's part. These things would make for excellent bedside clocks. [IT Media via ...

Casio uses mini figures (and girls) to promote their G-Shocks
CrunchGear — ... His (unnamed) figures [JP] can neither move nor speak but look quite cool. They are not for sale either and just exist to look cute next to G-Shock displays (they are currently being used in over 100 Japanese stores nationwide). In another remarkable promotion approach, Casio hired renowned photographer Yasumasa Yonehara who contributed a few pictures of models wearing G-Shocks to boost the  brand image. Via IT Media [JP]