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New Microsoft Ad: Laptop Hunters
Geek In Disguise —
Video: Laptop Hunters $1000 – Lauren Gets an HP Pavilion I pal showed this to me yesterday whilst here on Microsoft Campus – and today it went public. Next stage of the Crispin Porter + Bogusky effect. I’m LOVING the new laptop hunters site to accompany this. Clean, elegant and simple. ….and finally check out the banner on WSJ
Microsoft's best anti-Apple ad yet
Boing Boing Gadgets —
... crafting.)
Mike Arrington admires the line, "I’m just not cool enough to be a Mac person," but that's not the smartest part of the ad. That would be how its scenario takes characteristics associated with unsophisticated shoppers and presents them as evidence of pragmatism and a go-get-it nature: unplanned and unresearched major purchases made under an manufactured sense of pressure, with up-front price in mind rather than long-term goals in mind.
Microsoft's accompanying website is deliciously Apple-esque.
Novo comercial da Microsoft mais uma vez ataca Apple, cita preços elevados dos Macs
MacMagazine —
... , protagonista do mais novo comercial da Microsoft criado pela agência Crispin Porter + Bogusky. Junto dele, foi ao ar uma nova página de suporte intitulada “Laptop Hunters” (”Caçadores de Laptops”). ...
Laptop Hunters Windows Campaign: Microsoft trace real people as they go hunt for a new laptop
D' Technology Weblog —
... of ads in the ongoing Windows Brand Campaign. The Laptop Hunters are not told they are taking part in an ad campaign by Microsoft. Instead, they think they are participating in market research. Each participant set their own budget for a laptop to meet their own unique needs. We then provide the participant with cash and sent them out to find and purchase a laptop – all in a single day, reports Brandon.
Laptop Hunters $1000 – Lauren Gets an HP Pavilion: ...
Microsoft's new ad shows how people shop for computers in the real America
Engadget —
... Microsoft's latest ad -- a companion-piece to its new "Laptop Hunters" website -- stars "real person" Lauren. Lauren's a little funky, a little folksy, and 100 percent real. She doesn't have an agenda to push, she's just out in the world, living in "reality" ...
Microsoft dá continuidade aos ataques contra a Apple com banners interativos
MacMagazine —
... A peça traz duas máquinas no estilo caça-níquel que rotacionam-se juntas e destacam a melhor escolha para o usuário, com base num computador e outras duas coisas que poderia levar com o dinheiro sobressalente. Clicando no botão “Choose PC” (”Escolher PC”), o internauta é levado à mesma página “Laptop Hunters” (”Caçadores de Laptops”) que comentamos ontem aqui no MacMagazine. ...
microsoft laptop hunters ad asks: are you cool enough to be a mac person? and by cool they mean rich.
technabob —
... Microsoft launched a new series of advertisements a couple of days ago called Laptop Hunters. Here’s how it works, as explained by ...
Windows Rookies Ads: UK Edition
Geek In Disguise —
Video: Lewis, Age 5 Whilst the US campaign has shifted to Laptop Hunters, our team here in the UK has launched their own series of Windows Rookies ads. I thought Kylie was terrific but these kids have pukka UK accents and Lewis is quite the dude. I spent an hour this morning filling envelopes with I’m A PC stickers so my work on the campaign is done for today. ...
Lisa e Jackson protagonizam terceiro comercial “Laptop Hunters” da Microsoft
MacMagazine —
... A Microsoft acaba de veicular o terceiro comercial da série “Laptop Hunters” (”Caçadores de Laptops”), que já contou com a participação da Lauren De Long e do Giampaolo. Confira ...
The Apple Tax
Geek In Disguise —
... …and then goes on to say that cool is less cool in times of economic hardship. It leads neatly to the latest Laptop Hunters ads of course. ...
What To Expect From The Next Microsoft Ads
Geek In Disguise —
... Whilst I was waiting and refreshing the new Windows site a few days ago I thought about the panel above as a set of images that points towards what we can expect from the next ads in the series. My guess is we’re going to see a Gamer machine, a jetsetter and maybe something more parent focused. ...
New Laptop Hunters ad: Sheila spends two grand on another HP
CrunchGear —
... HP wins again with the latest Laptop Hunters episode. Is it just me, or are they doing some really creative editing with the dialogue? It’s like NPR interview editing on steroids. As for her choice, I personally would go with a Mac at that price (not so much at $1000 or $1500), or at least go with a more interesting PC. It’s widescreen and it has a good processor and video card? Okay, that’s every laptop at that price. ...
Laptop Hunters: “Lauren” is back with her mom
CrunchGear —
After the jump you can find the latest Laptop Hunters ad in the famous series of video advertisements Microsoft is putting out there to make people proud of being a PC again (and at the same time ...
