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Gizmodo: Leaked AT&T Memo Outlines Spin Tactics Regarding Verizon Lawsuit [Internal Memos]
Ubergizmo: AT&T Prepares Lawsuit Against Verizon
DSLreports - front page: AT&T's Memo To Employees About Verizon Suit - 'If anybody asks, just tell them we're incredibly awesome...'
Reactions
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RT @MobileCrunch Leaked AT&T Memo: If Anyone Asks About The Verizon Lawsuit, Just Tell Them We’re Awesome http://bit.ly/3e6fDm 30 days ago |
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Tip @Techmeme http://bit.ly/3NxK4G Leaked AT&T Memo: I have ATT IPhonem their svc is gettting worse, works here, no over there today!!!!. 11/6/2009 |
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RT @geodelic Leaked AT&T Memo: If Anyone Asks About The Verizon Lawsuit, Just Tell Them We're Awesome http://bit.ly/3NxK4G by @GregKumparak 11/6/2009 |
Leaked AT&T Memo Outlines Spin Tactics Regarding Verizon Lawsuit [Internal Memos]
Gizmodo —
... I guess that if you've made a mockery of the court system with a ridiculous lawsuit, then you might as well use the attention for a bit of spin. [Mobile Crunch] ...
AT&T Prepares Lawsuit Against Verizon
Ubergizmo —
... ”, regardless of whether the video is accurate or not. It’s no surprise that AT&T has filed a false advertising suit against Verizon in retaliation, but they’ve also issued an internal memo to tell employees how to respond to this (basically tell the customers that AT&T is good). Judging from the number of AT&T customers who are cheering this ad on, might there be a sliver of truth in this ad? ...
AT&T's Memo To Employees About Verizon Suit - 'If anybody asks, just tell them we're incredibly awesome...'
DSLreports - front page —
... over their "There's A Map For That" ad campaign, claiming the ads misrepresented AT&T;'s wireless network coverage. A leaked memo from AT&T; management to employees has surfaced, telling them what to tell consumers should they ask about the lawsuit. In short: "tell customer's we're awesome" is the meat of the memo, which not surprisingly omits AT&T;'s recent struggles with iPhone data capacity and the fact that yeah, Verizon does have better 3G coverage. In short, the suit still seems like it could backfire, given it simply brings greater attention to the fact ...
Leaked Memo Advises AT&T Employees On How To Respond To 'There's A Map For That' Lawsuit
mocoNews —
... In the memo, obtained by Mobile Crunch, AT&T writes: “Independent research shows that the maps in the advertisements mislead consumers into believing that we do not offer any wireless service in the vast majority of the country.” Some of things that employees can remind people about are as simple as: having the “best network,” “the best coverage worldwide,” and having “The nation’s fastest 3G network.” ...
AT&T Instructs Employees on How to Respond to Verizon Trial-Related Questions
Mobile Whack —
... tools with *Services for checking usage, paying bills, and adding features. * The most convenient and cost-effective way for customers to manage their accounts with Combined Billing for wireless and wireline products. * Industry leading 30-day satisfaction guarantee. As always, if you have an inquiry from the media, please refer them to your local media relations team member. So what do you have to say? Do you have any questions for AT&T? Who would you like to see winning? via mobilecrunch Tags: ...
