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Microsoft placing "I'm a PC" recording booths outside Apple stores
Engadget —
... The Apple / Microsoft ad war keeps escalating -- while Apple continues to insist that John Hodgman is the human representation of all PCs, Microsoft is taking its populist approach to the streets. Very specific streets, actually -- it's placing "I'm a PC" recording ...
Microsoft Parks "I'm a PC" Recording Kiosks Outside Apple Stores [Apple]
Gizmodo —
... Setting up large kiosks outside Apple stores where visitors can record their own "I'm a PC" video. The image above comes from an Apple store in England where a trio of Microsoft staffers will attempt to intercept Apple store patrons and convert them over the course of the next few days. Details are scarce on where these kiosks are going to be located—or whether the campaign will even come to the states. That having been said, have you seen one of these "I'm a PC" kiosks lately? [AppleInsider] ...
Microsoft rolls out “I’m a PC” kiosks outside Apple stores
SlashGear —
... Microsoft has really ramped up their advertising efforts as of late with their “I’m a PC” ads, but now they’re taking it one step further by placing kiosks outside of Apple stores. ...
Microsoft Goes Guerilla In Birmingham
Geek In Disguise —
[image credit AppleInsider] Surprisingly we’re not talking Birmingham, Mass here – we’re talking Birmingham, West Midlands. My pal Karl would be proud of this guerilla action is his old neighbourhood. Some my say it’s a prank but I think this stuff is long overdue. I was in the US last week and didn’t seen nearly enough of our new ad campaign (on billboards as I didn’t watch any TV). It’s great therefore to see my UK colleagues taking the battle literally to Apple. It seems like this is more than just a ...
Microsoft Plants “I’m a PC” Booth in Front of Apple Store
Mobile Whack —
... store in Bullring, England. Everyone can record their “I’m a PC” message in that booth for the next three days. What do you think about that? How will Apple respond? via AppleInsider Tags: ...
Microsoft Sets up 'I'm a PC' Booth Outside Apple Store
Wired: Gadget Lab —
... outside the Apple Store in Bullring, Birmingham, England.
The booth is part of Microsoft's new $300 million advertising campaign to counteract Apple's cultish "I'm a Mac, I'm a PC" ads. Step in the booth and you can record your own "I'm a PC" ad. After shelling out all that cash, Microsoft won't give you a dime to use your pretty face, of course.
Desperate? Pathetic? Hilarious? Ironic? Pick your adjective. I'm going with all four.
Microsoft parks "I'm a PC" recording booth outside Apple Store [AppleInsider] ...
Qual seria o melhor lugar pra gravar o próximo anúncio “I’m a PC”, da Microsoft?
MacMagazine —
... A foto acima foi tirada por um leitor do AppleInsider em frente a uma das lojas de varejo da Apple na Inglaterra. “É uma p**** de cabine onde você gravar o seu próprio vídeo para a campanha da Microsoft”, disse. Ele acrescenta ainda que há três funcionários da gigante de softwares cuidando do pequeno espaço, e eles deverão ficar naquele local afugentando clientes da loja pelos próximos três dias. ...
Microsoft UK parks “I’m a PC” recording booth outside Apple Store
D' Technology Weblog —
... – “It’s a friggin booth where you can record your own I’m a PC video,” Tom added that a trio of Microsoft staffers will be on hand to turn patrons off from the Mac for the next three days. ...
The lonely kiosk that’s a part of Microsoft’s $300 million ad campaign
CrunchGear —
... , it also buys you a small kiosk outside English Apple retail stores. The kiosk, emblazoned with Microsoft logos and, strangely, Deepak Chopra (is Mr. Chopra hip?), sits outside the store, waiting for passersby to say, what, exactly? Yeah, down with Apple! ...
Microsoft vs. Apple: Guerilla tactics real or not?
Core77 —
... According to Apple Insider, Microsoft "is now using a portion of its budget to fuel guerilla retail tactics near the Mac maker's stores." ...
Microsoft Plants “I’m a PC” Kiosk Outside U.K. Apple Store
Alice Hill's Real Tech News - Independent Tech —
... consists of an “I’m a PC” look at real users around the world and Microsoft employees. As the campaign enters a new phase, Microsoft has started parking kiosks around the world for people to record segments for the campaign, as well as accepting user uploads — rather than just using professionally-chosen spokespeople. This particular location is, probably for Apple, more than a little annoying. According to a sharp-eyed AppleInsider reader:“It’s a friggin booth where you can record your own I’m a PC video,” he said. “This is outside the Apple Store, Bullring, Birmingham, ...
Microsoft Plants Kiosk in Front of Apple Store
Gear Live —
... Tags: ads (T), advertising (T), apple (T), apple store (T), computers (T), england (T), i'm a pc (T), macs (T), microsoft (T)
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