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Google encerra acordo de publicidade com o Yahoo!
MacMagazine — ... junho, o Yahoo! obteve a permissão de usar anúncios do Google em sua rede de websites (e sites de publicações parceiras) nos Estados Unidos e no Canadá. Diante da seriedade e da grandiosidade do acordo, ambas concordaram em adiar a implementação definitiva da parceria para dar tempo suficiente de obterem aprovações regulamentares, ainda que não fosse algo necessário judicialmente. Após quatro meses de análises e discussões, porém, o Google anunciou hoje que desistiu da iniciativa, diante de tantas preocupações relacionadas ao acordo, seja por parte do ...

Google Backs Out of Yahoo Ad Deal [Google]
Lifehacker — ... [image] Google just announced that they're ending the agreement with Yahoo made earlier this year that would have partnered the two internet giants, providing Google ads to Yahoo. ...

Google Drops Out of Yahoo! Search Ad Deal
Alice Hill's Real Tech News - Independent Tech — ... the deal. The reason appears (mostly) to have been regulatory, rather than financial. It’s been months since the deal was announced, and despite tweaking the agreement, Google and Yahoo! have been unable to satisfy regulators, as well as advertisers. As late as Monday it was reported by the Wall Street Journal that the partners had had proposed restrictions, capping the number of search ads Yahoo could “outsource” to Google, but this announcement indicates that bid didn’t fly. In a blog post , David Drummond, Senior Vice President, Corporate Development and Chief Legal ...