Olympus exec declares "twelve megapixels is enough"
Engadget —
The megapixel race has been declared over plenty of times before, but we're guessing that there will be more folks than ever in agreement with Olympus exec Akira Watanabe's recent statement that twelve megapixels is "enough for covering most applications most customers need." In addition to that blanket declaration, Watanabe said that Olympus has "no intention to compete in the megapixel wars for E-System" (its line of DSLRs), adding that it would instead focus on other features like dynamic range, color reproduction, and a better ISO range for low-light shooting. ...
"Screw megapixels!" he shrieked, throwing his brandy into the fire
Boing Boing Gadgets —
... Camera-maker Olympus is to focus on improving sensor quality instead of cramming in more marketingpixels" "Twelve megapixels is, I think, enough for covering most applications most customers need," said Akira Watanabe, manager of Olympus Imaging's SLR planning department. [ZDnet] ...
Olympus Calls a Truce in the Megapixel War [Digital Cameras]
Gizmodo —
... have no intention to compete in the megapixel wars for E-System. He's referring to cameras like the $700 Olympus E-620, which like most cameras, could benefit a lot more from an engineering focus on low-light performance and color reproduction than just some extra megapixels. Now if only we can explain that more megapixels isn't always better to every consumer at best buy picking out a camera from an endless line of point and shoots. [ZDNET via bbGadgets]
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Olympus Boss: 'Twelve Megapixels is Enough'
Wired: Gadget Lab —
... of having a separate focus module as is done today, he predicts that soon systems using the image sensor will take over. Right now, this method is used by compact cameras and SLRs in live view mode. As you may have noticed, it's slow. Watanabe thinks that it will soon be a lot faster.
We can only say "well done" to Olympus. The company has a history of innovation. Perhaps now the megapixel race is finally over, we'll get some fun new toys to play with.
LAS VEGAS--Olympus has declared an end to the megapixel race [ZDNet]
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