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money.cnn.com - 6/3/2009

SanDisk is happy to be number two - Jun. 3, 2009

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NEW YORK (Fortune) -- SanDisk CEO Eli Harari once plotted to dethrone the iPod with a series of "iDon't" ads ­ a marketing campaign that cast Apple iPod users as fad-driven sheep, and promoted his company's Sansa media players as the smart alternative. Some fads, however, don't pass. And in his ...

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sandisk.com - 6/2/2009

Corporate | Press Room | Press Releases

— sandisk.com — Computex, Taipei, Taiwan, June 2, 2009 Computex, Taipei, Taiwan, June 2, 2009 SanDisk Corporation (NASDAQ:SNDK) today announced... that it has begun shipping its next-generation flash memory-based solid state drives (SSD) for netbooks, offering ... (more) Corporate | Press Room | Press Releases

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Number-two MP3 player maker declares, "You can't out-iPod the iPod"
Boing Boing Gadgets — Fortune: So is SanDisk sitting pretty? Not really. While Harari's flash evangelism has yielded some impressive results, it hasn't addressed his main challenge: SanDisk's core flash memory business is dizzyingly volatile. Because so many companies manufacture flash storage chips, and because the fast-evolving technology has a brief shelf life, the flash market lately has suffered gut-wrenching price swings and whipsawed SanDisk's stock price in its wake.

SanDisk CEO concedes: "You can't out-iPod the iPod"
Engadget — ... It's a truth that many open-minded observers have known for awhile now: Apple rules the roost in the portable media player market, and everyone else is just trying to keep up. Sorry, but it's true. So true, in fact, that SanDisk's own CEO has finally come ...

Apple's Biggest PMP Competitor: "You Can't Out-iPod the iPod" [Blockquote]
Gizmodo — ... they're not vulnerable in the same way your Creatives, irivers, and Cowons of the world are. Flash memory chips, not PMPs, are Sandisk's primary product, so they can get away with this kind of admission of defeat (or reality). And in fact, while Samsung, not Sandisk, is Apple's main supplier of flash chips, Sandisk still reaps a ton of money from Apple courtesy of licensing fees on its many inventions. Still, it's refreshing (bracing, even) to hear such forthrightness from a CEO. [CNN] ...

Sansa Sits Satisfied At Second
CrunchGear — ... can afford to be a little more freewheeling — if not outright unconventional — with their features and functions, because they have room to move up the totem pole. The Sansa line isn’t even SanDisk’s core product: that would be their flash memory business, from which they earn substantial revenues from patent licensing. So SanDisk has even more latitude to get funky in the portable music player market. Sometimes being #2 ain’t so bad. Via CNN Money.

News: Mix: SanDisk, CandyShell touch, ESPN, iPhone survey
iLounge | All Things iPod, iPhone, iTunes and beyond — SanDisk CEO Eli Harari has admitted that his company is unlikely to ever surpass Apple in MP3 player market share. In an interview with Fortune, Harari said, “You can’t out-iPod the iPod.” Despite the admission, SanDisk remains the number two MP3 manufacturer, with its Sansa players outselling other well-known rivals such as the Microsoft Zune. Perhaps more importantly, the report notes, the Sansa helped legitimize flash memory as a storage technology for mobile devices, which in turn sparked licensing demand for SanDisk’s patents. Apple’s iPod shuffle, iPod nano, iPod touch, ...