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telegraph.co.uk - 4/29/2009

Sky to launch new ondemand ad service

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Sky has announced it is to launch a new green button ondemand advertising service in June enabling audiences to watch extended advertising content.

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geekwithlaptop.com - 4/27/2009

Wi-Fi In The Sky?

— geekwithlaptop.com — A few years ago it would have been unthinkable and yet here we are today with a... number of airlines who recognise that we like to stay connected no matter where we are, even when we’re flying at 35,000 feet. If it’s possible then we want it. I don’t think many would really mind paying for it ... (more) Wi-Fi In The Sky?

Comments vote downundo vote up gwl posted 4/27/2009posted this

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Sky to introduce on-demand ad service
T3.com All — ... that green button content can range from two minutes to two hours and could include a behind-the-scenes 'making of' documentary, making it more like 'extras' than 'ads' in theory. We'll reserve final judgement until we see it in practice, but we don't hold out much hope for its success. After the novelty of the first green button press, can you see yourself giving up live Champions League footie for a quick sales pitch for a new mobile phone deal? Thought not. Link: Sky (via Daily Telegraph ) Related links: [image] ...

Sky to introduce on-demand ad service
T3.com News — ... from two minutes to two hours and could include a behind-the-scenes 'making of' documentary, making it more like 'extras' than 'ads' in theory. We'll reserve final judgement until we see it in practice, but we don't hold out much hope for its success. After the novelty of the first green button press, can you see yourself giving up live Champions League footie for a quick sales pitch for a new mobile phone deal? Thought not. Link: Sky (via Daily Telegraph)