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engadget.com - 9/11/2008

Sony Ericsson goes viral with Xperia X1 marketing

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Sony Ericsson is taking the viral route on marketing with its forthcoming Xperia X1 , launching a new "alternative reality thriller" centered around a mysterious character named Johnny X. There's not much meat in the video the company is desperately trying to sneak into your daily YouTube ...

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Sony Ericsson Goes Viral with New Xperia X1 Ad
Tech Blog — ... gone viral "with its forthcoming Xperia X1, launching a new 'alternative reality thriller' centered around a mysterious character named Johnny X." Video after the break. There's not much meat in the video the company is desperately trying to sneak into your daily YouTube diet, but at least we get to see action-packed chases, Memento-stealing plot points of the highest order, and one weird, seemingly backmasked utterance of "Johneeeeeeeeeee... X!" [via Engadget]

Sony Ericsson will do anything to sell the Xperia X1
CrunchGear — ... fact, they’ll even create a viral campaign based on a square-jawed man who can’t seem to remember where and who he is. I’m not quite sure what this has to do with a high-end phone that will probably spell the end of Sony Ericsson as a respected manufacturer of mid-range smartphones, but who are we to judge the instincts of highly paid marketing professionals tasked with convincing a jaded public that the X1 is still relevant. via Pocket-lint via Eng