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Google updates U.S. ad text trademark policy
D' Technology Weblog — ... In an effort to improve ad quality and user experience, we are adjusting our trademark policy in the U.S. to allow some ads to use trademarks in the ad text. This change will bring Google’s policy on trademark use in ad text more in line with the industry standard. Under certain criteria, you can use trademark terms in your ad text in the U.S. even if you don’t own that trademark or have explicit approval from the trademark owner to use it. This change will help you to create more narrowly targeted ad text that highlights your specific inventory, ...

Google changes AdWords policies to permit use of trademarks
Gadgetell — ... on ads that are generically worded.  It can also help ads stand out instead of being lumped in with hundreds of other generic product ads.  Placement on webpages is likely to be improved as well since audiences will be better targeted when the company can use actual product brands instead of phrases like designer shoes and brand name clothing.  Further details about the change to the Google AdWords trademark policy can be found on the Google website. Site: [Google AdWords] Full Story » | Written by Heather ...