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New "I'm a Mac" Ads Stop Attacking Vista, Start Attacking Microsoft's Marketing [Advertising]
Gizmodo —
Apple and Microsoft have been having this bizarre pissing match for a few years now, but this new set of ads marks confirms what previous volleys seemed to imply: these companies have no intention of actually talking about their products. Microsoft's feel-good "I'm Joe the Plumber and I'm a PC" campaign was about as substantive as Apple's disingenuous and outdated attacks on its opponent's software, but this new set of ads is really nothing more than a vague indictment of Microsoft's marketing strategy. Maybe that'll fly with tech news hounds, but most people who see these on TV won't ...
New Apple Ads Target Microsoft's $350M Pro 'PC' Ad Campaign
Today @ PC World —
Apple bites back with new 'Get a Mac' ads that poke fun at Microsoft's huge $350M 'Windows Not Walls' ad campaign.
Apple Takes Off Gloves, Beats Vista to Pulp
Wired: Gadget Lab —
The fight is officially on. For a long time now, Apple's Get a Mac ads have subtly and amusingly been making digs at Windows, although they normally use the more generic term "PC". Now, after Microsoft finally took the bait and released its own "I'm a PC" ad – a tacit admission of the Apple campaign's success – Apple has gone for the throat:
The two new spots have done away with subtlety entirely, but the humor is still there. "V Word" (above) mocks Microsoft's move to promoting Windows 7 instead of Vista. The other, "Bean Counter" (below), sees John Hodgman's ...
Apple mocks Microsoft's new Windows naming scheme in new ads
Ubergizmo —
Apple has two ads that pokes Windows right in (left?) eye... Recently Microsoft has decided to name the next Windows, "Windows 7" (instead of "XP" or "Vista"). Secondly, you might have noticed the Microsoft Vista ad campaign on TV (and elsewhere) recently as they have put quite a lot of money in the operation (building the Vista brand only to shelve it for the next windows). Apple's point is: "it's not going to fix Vista" - ouch. I'm not a Mac OS X lover or a Vista hater, but I have to admit that Apple is clearly outmarketing Microsoft.
Add a comment | From: Apple mocks ...
New Apple ads savage Microsoft's $300m Windows campaign
AppleInsider —
By Aidan Malley Published: 06:15 PM EST Not content with just criticizing Windows Vista itself, Apple has launched a pair of new TV spots that accuse Microsoft of launching its ad blitz to distract the public from the problems with its software. The two ads, which first began airing this weekend, continue to feature John Hodgman and Justin Long in their familiar PC and Mac roles but question the direct lack of references to Microsoft's own product. The first, "Bean Counter," is the most direct and tackles Microsoft's well-publicized $300 million marketing campaign for Windows, which already includes $10 million just for a set of ads ...
Apple Mocks Vista in New “I’m a Mac” Commercials
Mobilewhack.com —
Apple didn’t fail to respond to Microsoft latest commercials by bringing in their own “I’m a Mac” campaign. Entitled “Bean Counter” (above) and “V Word” (below) the new videos are way funnier than what Gates and Seinfeld tried to pull off. Apple takes aim at Microsoft 300 million add campaign suggesting that that money could have been invested in fixing Vista. During last Tuesday’s keynote, Apple’s officials counted the failure of Vista as one of the elements that helped them increase MacBooks sales. What do you think about the new commercials? Tags: Apple , Commercial , microsoft , ...
Videos: New Mac Ads Attack Microsoft Marketing
The UberReview —
As always, the latest round of anti-Microsoft ads from Apple make compelling viewing. One more after the jump.
[Gizmodo]
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New Apple Ads poke fun at Microsoft ads “I’m a PC: we don’t say the “V” word any more”
D' Technology Weblog —
New Apple ads are out, and rather than telling us anything about Apple or Mac OS they poke fun at Microsoft’s latest ad campaign. It doesn’t matter whether you like Vista or hate Vista, the fact that the name is tarnished is now inescapable. If Microsoft’s Mojave Experiment proved anything, it was how toxic the “V” word had become. And Microsoft knows this, hence the focus on the word “Windows” in the latest series of ads, and the decision to name the next version of the OS Windows 7.
Here, take a look: ...
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