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Esquire's E-Ink Cover Hits Newsstands, Blinking Disappointment [Media]
Gizmodo —
Esquire's E-Ink cover may either seem like a poor idea to you, or a taster of the way things may go in the future: whichever camp you sit in, you can check it out now as it's hit the newsstands. Over at TheDastardlyReport they've got hold of one, and show its subtle-contrasted goodness in this video. Check out that blinking! It's awesome vaguely disappointing... or am I the only one to think so? Now, if it were a proper dot-matrix affair then I'd be tempted to buy the mag, assuming I could find one of the limited-edition copies. But that's just me, and YMMV. Over to you in the ...
Video: Esquire E-Ink Cover Disappoints
Wired: Gadget Lab —
Esquire's October edition, featuring the e-ink cover we, ahem, covered in July, has hit the newsstands. Blogger Ryan Joseph found one in Borders, snapped it up and posted a video so those of us unlucky enough to miss out on the 100,000 print run can enjoy the annoying ad-platform of the future.
So how does it look? Actually, terrible. Instead of a full e-ink cover, we get a small rectangle with some blinking text. Inside, the magazine's sponsor, Ford, has similarly defaced a regular print-ad with a rectangle of mis-matched colors. The "moving" car picture we were expecting turns out ...
Esquire e-ink cover a pathetic disappointment
Boing Boing Gadgets —
Esquire's much-hyped e-ink cover has been spotted in the wild, and as the months and years unfurl ahead of us, merely quoting the lede of Joel's wildly idealistic July feature on the cover will be enough to solicit hot, briny tears... tears that will stream down his grizzled cheeks, sampled by the method of your choosing: either by collecting them in a goblet as they drip off his or by lustily licking them directly from his jowls.
In short, the reality of the Esquire e-ink cover is is a pitiful joke. When we wrote that "Esquire's 75th anniversary cover is ...
Esquire’s E-Ink Cover
Japanese Gadgets —
Okay folks, this might be the future of all magazine covers. I for one, subscribe to the idea of e-ink simple because it’s greener. Ads can go on the e-ink page instead of having a page of it’s own, thus less trees will be torn down. :) Check out Esquire’s front page: Not exactly wow-able but it’s getting there for sure. Now, I heard some people think it’s dumb, but what’s dumber than cutting down trees for ad content? Esquire is out on newsstands in NY and everywhere that carries it. You people from Japan might wanna ask a friend from the US to get it for you. :D
Esquire Mag Goes E-ink (video)
GadgetReview —
Back To the Future 2 technology is upon us! Course, E-ink has been around for a few years to say the least, but this is first time we’ve seen it integrated in something so expendable. Hit the video to see live animation on the cover of Esquire magazine! Notably, there’s also an ad on the inside cover animated in E-ink. Sick!
[Gadgetell via The Dastardly Report]
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Will magazines of the future use e-Ink? Check out the October cover of Esquire!
Shiny Shiny —
This video has been floating round the internet for some time now, but a recent chat with a colleague made me realize not everyone in the world has seen this yet. And they SHOULD. Whether or not you think that it's waste of technology to make 100,000 issues of Esquire glow is besides the point; the point is is that we're looking at the future.. and it's sponsored by Ford, Oh well. See after the jump for a closer look. ...
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