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New, Post-Seinfeld Ads Hit Apple Ads Head-On
The Raw Feed —
Microsoft dumped Jerry Seinfeld as pitchman, pulling an ad series before it even got a chance to mention the "V" word (Vista). Now, it's pushed to TVs new ads that directly attack the "Hi, I'm a Mac. And I'm a PC" ads that Apple has used to such devastating effect. Microsoft's message: Hey, Windows users are people, too.
I’m a PC
Geek In Disguise —
There you have it….the latest part of the campaign is live. What do you think? Mike Arrington is getting plenty of feedback on his post ...
Microsoft “I’m a PC” Windows consumer campaign ads
D' Technology Weblog —
Microsoft launched the next phase of an ongoing, long-term Windows marketing effort, with the tagline “Life Without Walls”. A key part of the brand initiative are new television and online commercials called “I’m a PC”. The spots feature real people from the diverse community of one billion Windows users around the world – from celebrities to fish mongers – all affirming the sense of creativity and connection that Windows brings to their lives by stating: “I’m a PC”.
YouTube Version/p> ...
The New and Improved (?) Microsofts Ads
GeekSugar —
Now that Seinfeld is out and the new "I'm a PC" commercials are in, most of you feel the same way that I do about them — they are totally copying Apple's "Get a Mac" ads! The first installment with Seinfeld was at least somewhat original, but waay too long to be used as commercials. These ones? Catchy, but lack originality. Microsoft, you had my attention with Seinfeld, and lost me at "I'm a PC."
To see the other two Microsoft commercials, just
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I'm A PC - Get Over It And Deal With It
Futurelawyer —
I love the new Microsoft ad campaign. It is about time Microsoft countered the arrogant, "I am cooler than you" Apple ads and culture. We are America, and we are PCs. ...
New Microsoft Commercials Are Live — and Much Better
Alice Hill's Real Tech News - Independent Tech —
phasetwomsads.jpg By Michael Santo Editor-in-Chief, RealTechNews The new Microsoft ads went live on Thursday. And at the start of each ad is Sean Siler, a Microsoft employee who, luckily for Microsoft bears some resemblance to John Hodgman, the PC in Apple’s ads. In the first and third ads, he says “I’m a PC, and I’ve been made into a stereotype. In the second ad he says, “I’m a PC, and I’m not alone.” Thereafter, in each ad, follows a montage of people saying “I’m a PC,” and sometimes adding an additional comment. Bill Gates shows up in ad 1, as does Eva Longoria — and Tony Parker. The idea of this campaign, despite the ...
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